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Timers

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An app that allows you to share your child's photos and videos with your family

Tokyo, JapanFounded 2012Consumer Services
Valuation $0–100M Latest valuation · 2020
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Timers

Timers Inc., established in May 2012, is a Japanese company focused on creating services that address societal dichotomies, such as the conflict between building a career and raising a family. The firm was co-founded by Toshimasa Takahashi, Ahmad Shiina, and Koichiro Tawa. Koichiro Tawa, who now serves as CEO, previously worked at the advertising agency Hakuhodo after graduating from Kobe University's School of Business Administration. He became CEO in 2019, succeeding Toshimasa Takahashi.

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The company's flagship brand, "Famm," is a multifaceted life design service catering to women and families with children. It originated as a family album application that provides unlimited cloud storage for photos and videos, allowing families to share memories. The business has since expanded its scope significantly. Famm now offers a variety of services, including professional photoshoots that come with a free consultation on child-rearing costs, aiming to improve financial literacy among families. A key component of the Famm brand is the "Famm School," an online educational platform for mothers. This service allows women, even during maternity leave, to acquire new skills in areas like web design, with babysitting services provided during lessons to facilitate learning. Furthermore, Timers has ventured into B2B services with "Famm Online Assistant," which connects skilled online workers with companies, providing a flexible work style for parents.

Timers Inc. generates revenue through a diversified business model. The Famm app likely employs a freemium model with in-app purchases for products like photo books and calendars. The online school operates on a course fee basis, and the Famm Online Assistant service is a subscription-based offering for corporate clients. The company has successfully raised over 1.4 billion yen (approximately $17.8 million USD) in funding from venture capitals and corporate partners, including major names like CyberAgent Group, Mynavi, The Asahi Shimbun Group, and NTT Docomo Ventures. This capital is being used to diversify its services and strengthen strategic partnerships. Keywords: Timers Inc., Famm, life design service, family album app, career development for mothers, financial literacy for families, online career school, Famm School, Koichiro Tawa, child-rearing support, female empowerment, work-life balance, Japanese startup, EdTech for women, B2B online assistant, Famm Online Assistant, parental support, digital photo sharing, childcare cost consultation, reskilling for mothers

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Tokyo, Japan
Sector
Consumer Services

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Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Mynavi
  • GLIN Impact Capital
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇯🇵 Japan100%
1 country shown

Market sentiment

Posts on X, past 7 days

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Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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