Ticket Evolution

About Ticket Evolution

Ticket Evolution operates as a comprehensive B2B software and services provider for the secondary ticketing market. Founded in 2010 by ticket brokers Steve Parry and Ram Silverman, who drew upon their two decades of industry experience to build a more efficient ticket exchange. Some sources also credit Drew Gainor as a co-founder. The company was established to provide a superior platform for professional ticket resellers, a vision that originated from the founders' direct experience with the market's needs.

The firm's core business revolves around its software-as-a-service (SaaS) platform, which equips ticket distributors with essential tools for managing their operations. This includes a full-service point-of-sale system, CRM integration, inventory management, e-commerce solutions, and website integration. A key component of its offering is a robust B2B marketplace that facilitates the real-time execution, clearing, and settlement of ticket trades, complete with fraud protection and e-ticket barcode management. This exchange reportedly handles billions of dollars worth of sports, concert, and theater ticket inventory. The company generates revenue through transaction fees and licensing of its software and services.

In a significant strategic move in 2021, Ticket Evolution merged with DTI Management, 1Ticket, and Ticket Vision, a consolidation aimed at combining resources and strengthening its service offerings under the leadership of CEO Curtis Cheng. This was followed by an acquisition in October 2022 by Victory Live, Inc., a platform backed by Clearlake Capital Group and industry veteran Sam Soni. Soni, the founder of PrimeSport and a recognized figure in the sports hospitality sector, now plays a key role in guiding the company's strategic growth, aiming to enhance its technology to further streamline the ticketing market. This acquisition integrates Ticket Evolution into a broader event management and ticketing technology ecosystem, providing more comprehensive solutions for both rightsholders and professional resellers.

The platform serves a client base of hundreds of ticket brokers and resellers, offering them access to a vast inventory and the tools to manage it effectively. It provides a private label website software that allows affiliates to operate their own ticket resale sites using Ticket Evolution's inventory, complete with order processing and customer support. Products like its proprietary payment system, EvoPay, are designed to reduce transaction costs and risks for brokers. Additionally, the company offers a pricing intelligence platform that enables automated price adjustments based on market dynamics.