Tiimely

About Tiimely

Tiimely is an Australian platform technology company focused on the financial services industry, providing solutions to streamline lending processes. Founded in 2015 by Anthony Baum, the company, originally named Tic:Toc, launched to the public in July 2017 with the mission to revolutionize the mortgage experience. The firm started by developing what it called the "World's First Instant Home Loan®," a digital system designed to automate and accelerate home loan assessments. In November 2023, the company rebranded from Tic:Toc to Tiimely to better reflect its evolution from a direct-to-consumer digital lender to a core enterprise platform technology provider and to avoid confusion with the social media app TikTok.

The company operates a dual business model. Its primary focus is its enterprise business, which licenses its proprietary AI-driven platform, Xapii, to other financial institutions as a Software-as-a-Service (SaaS) solution. This B2B segment accounted for over 55% of revenue by 2023 and has seen significant growth. Clients, including major Australian banks like Bendigo and Adelaide Bank and other ASX 100 companies, use Tiimely's technology to create better customer experiences, improve efficiency, and reduce costs. The platform can be licensed as a complete end-to-end digital mortgage solution or as discrete API-based modules—Convert, Decide, Fulfil, and Inform—that address specific parts of the lending journey, such as data validation, credit decisioning, and compliance. The second part of its business is a direct-to-consumer brand, Tiimely Home, which offers digital home loans directly to Australian consumers. This retail arm serves as a proving ground for its technology, allowing the company to refine its platform based on real-world application.

The core of Tiimely's offering is the Xapii platform, which leverages explainable AI (XAI) and machine learning to automate complex financial assessments. The technology consolidates and enriches data from various sources to provide real-time lending decisions, with capabilities for both automated processing and human oversight—a concept Tiimely calls "human in the loop." This system significantly increases assessment efficiency and allows partners to launch white-labeled digital loan products quickly. Major partners like Bendigo and Adelaide Bank, which is also a significant shareholder, use the platform for offerings such as Bendigo Express. Other white-label products powered by Tiimely include offerings from Qantas Money and NRMA Insurance. Headquartered in Adelaide, South Australia, the company has successfully scaled its operations, securing multiple funding rounds, including a Series D round that raised A$54 million in 2022, and achieving B Corp Certification in 2023.