ThriveCart

About ThriveCart

ThriveCart is a software company that provides a platform for creating high-converting sales cart and checkout pages, primarily for businesses and entrepreneurs selling digital products and services. Founded in 2016 by Josh Bartlett, the company aims to simplify the online sales process and boost revenue for its users through optimized checkout experiences. Bartlett, who had a background in banking and e-commerce, developed the platform to provide a comprehensive solution for marketers and entrepreneurs.

The company's core offering is a hosted shopping cart software that enables users to build custom checkout pages, sales funnels with upsells and downsells, and order bumps. In January 2023, ThriveCart secured a significant milestone with a $35 million investment from LTV SaaS Growth Fund, which also saw Kevin McKeand appointed as CEO to accelerate the product roadmap and team growth. This funding is aimed at further developing its technology and expanding its reach within the creator economy.

ThriveCart operates on a business model that historically centered on a one-time lifetime license fee, differentiating it from competitors that typically charge monthly subscriptions. This model provides access to a suite of tools including A/B testing, subscription management, and detailed analytics. The platform integrates with numerous payment processors like Stripe and PayPal, as well as various email marketing and membership platforms. A key feature is its robust, built-in affiliate management system, allowing businesses to create and manage their own affiliate programs with customizable commission structures and real-time performance tracking.

In addition to its cart functionalities, ThriveCart introduced Learn and Learn+, an integrated learning management system (LMS) for creating and selling online courses. The Learn+ upgrade unlocks advanced features like course bundling, the ability to add multiple instructors, and advanced student segmentation. The company continues to evolve, recently introducing the Pro+ tier which adds features like crypto payments, enhanced UTM tracking, and multiple order bumps, marking a shift towards an annual subscription model for new, advanced features.