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Thrive Market
Thrive Market is an online shopping club on a mission to make healthy living easy and affordable for everyone
About Thrive Market
Thrive Market is an online retailer that operates in the grocery and health food sector. The company's primary offering is a platform that allows customers to purchase organic and non-GMO food products. It serves a broad range of clients, including health-conscious individuals and families who prefer organic or sustainably sourced food.
Thrive Market's business model is based on membership, similar to a wholesale club. Customers pay an annual fee to access the platform, where they can shop for a wide variety of products. The company promises price matching, meaning if a customer finds a product for less elsewhere, Thrive Market will match the price. This model allows the company to offer competitive pricing, often up to 30% less than traditional retail prices.
The company also offers additional services such as 24/7 access to a personal shopper, known as a Thrive Guide, and fast, carbon-neutral shipping. These value-added services enhance the customer experience and differentiate Thrive Market from other online grocery retailers.
Thrive Market operates in a growing market, as more consumers are prioritizing healthy eating and convenience. The company's focus on organic and non-GMO products positions it well to capitalize on these trends.
In terms of revenue, Thrive Market makes money primarily through membership fees and product sales. The company also offers gift cards, which can provide an additional revenue stream.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Los Angeles, United States
- Employees
- 901
- Open positions
- 52
- Dealroom signal
- 90.3/100
- Industry
- Health, Food
- Sub-industry
- Food Logistics & Delivery, Innovative Food
- Sector
- Food, Groceries, Charity, Wholesale, Sustainable Development Goals, Climate Tech, B Corp, Hard Tech, Food as Medicine
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 2 companies, latest Aug 2018
- Capital deployed
- $12M
- Preferred round
- SERIES A
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLEOther financing | Oct 2019 | $20M | — | Invus | — |
| SERIES BOther financing | Jul 2018 | $42M | $170M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Thrive Market is 5.9M monthly website visits, up 43.9% over the last three months. Thrive Market's team grew 7.5% over the past year.
Open positions
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Investments and acquisitions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A29 investors entered at this stage
Loren Bendele
Compound
digi Ventures
Tony Robbins- LVLDR Ventures
Deepak Chopra
Jillian Michaels
Greycroft Partners
Demi Moore
Kyle Widrick
Powerplant Ventures
Scripps Networks Interactive
VTF Capital
Draft Ventures
Summit Action
Cross Culture Ventures
Enabling Future
Inevitable Ventures
John Legend
TYLT Ventures
MaC Venture Capital
Invus
Kapor Capital
Stonyfield Farms
CAVU Consumer Partners
e.ventures
Tudor Investments
BAM Ventures- KHKensington Capital Holdings
Other known investors1 additional known investor
- RPRunway Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Thrive Market on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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