Thriva Solutions

Thriva is a health technology company providing at-home, finger-prick blood tests for proactive health management. Founded in 2015 by Hamish Grierson, Eliot Brooks, and Tom Livesey, the London-based startup was born from the founders' frustration with the reactive nature of traditional healthcare and the difficulty in obtaining preventative health insights. Grierson's personal interest in self-improvement and health, combined with his co-founders' experiences, revealed a gap in the market for accessible, understandable health tracking.

The company operates on a direct-to-consumer, subscription-based model, allowing users to regularly monitor various biomarkers from home. Customers order a testing kit online, collect a small blood sample, and send it to one of Thriva's UKAS-accredited partner labs for analysis. Within 48 hours, users receive their results on a personal online dashboard or mobile app, complete with a review from a qualified GP, personalized insights, and actionable advice to improve their health. The platform tracks results over time, helping users see the impact of lifestyle changes. Test packages range from essential checks like cholesterol and liver function to more advanced panels covering vitamins, diabetes risk, and hormone health.

In addition to its B2C service, Thriva has developed a B2B arm, Thriva Solutions, which partners with organizations like NHS trusts, insurers, private doctors, and clinical researchers to provide remote diagnostic services. This division expanded significantly during the COVID-19 pandemic, where the company supported large-scale national testing programs. Thriva has raised a total of $17.1M in funding from investors including Seedcamp, Target Global, and Pembroke VCT. The company has served over two million people and partnered with more than 700 organizations, demonstrating significant growth in the preventative health market.

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