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Power Law company profile

ThreatMetrix

Cybersecurity · San Jose, United States · Founded 2005

ThreatMetrix operates as a digital identity and fraud prevention company, providing cloud-based services to secure online transactions and customer interactions. Founded in 2005 by Alisdair Faulkner and David Jones, the firm was established to address the growing complexities of cybercrime. Faulkner, with a background in technology and business development from roles at Accenture and Netpriva, served as the Chief Product Officer, shaping the company's strategic direction. The company was led by CEO Reed Taussig, a veteran in the enterprise software and anti-fraud sectors who joined in 2008. A significant milestone in the company's history was its acquisition by RELX Group in February 2018 for approximately $830 million, after which it was integrated into the LexisNexis Risk Solutions division. The core of the company's business is the ThreatMetrix® Digital Identity Network®, a global crowdsourced intelligence database. This network analyzes anonymized data from billions of transactions across thousands of websites to create a unique digital footprint for online personas. The business model is centered on providing this data intelligence as a service to clients. Customers, which span industries like financial services, e-commerce, media, and government, integrate ThreatMetrix's technology via APIs and software development kits (SDKs). This allows them to send transaction data to ThreatMetrix and receive a real-time risk score, enabling them to distinguish between legitimate customers and fraudsters without creating unnecessary friction for users. The company’s main offering is a comprehensive fraud and identity risk management platform. This platform leverages the Digital Identity Network to perform real-time analysis of connections between devices, locations, identities, and behaviors. Key features include device fingerprinting with SmartID™, behavioral biometrics, and analysis of IP addresses, email addresses, and other signals to build a comprehensive risk assessment. By combining this digital identity intelligence with machine learning and behavioral analytics, the platform can detect high-risk events, such as account takeovers, payment fraud, and fraudulent account creations. This enables clients to make more accurate, automated, risk-based decisions for everything from new account originations to logins and payments. Keywords: digital identity, fraud prevention, risk management, cybersecurity, LexisNexis Risk Solutions, context-based authentication, behavioral biometrics, device intelligence, real-time analytics, cybercrime, financial crime, e-commerce security, payment fraud, account takeover, identity verification, ThreatMetrix Digital Identity Network, Reed Taussig, Alisdair Faulkner, RELX Group, online fraud detection, risk scoring, threat intelligence, transaction monitoring