Thinxtra

About Thinxtra

Thinxtra operates as an Internet of Things (IoT) telecommunications company, providing connectivity solutions for businesses to monitor physical assets. The company was founded in 2015 by Loic Barancourt, Patrick Sieb, and Sam Sharief. Barancourt's previous experience leading IoT initiatives at NetComm Wireless and Sagemcom revealed a market need for a next-generation IoT network that existing telecommunications companies were not servicing. This insight directly led to the establishment of Thinxtra.

The core of Thinxtra's business is its ownership and operation of the public Sigfox 0G Network in Australia, New Zealand, Hong Kong, and Macau. This network is a low-power wide-area network (LPWAN) designed specifically for the IoT, enabling long-range communication with minimal energy consumption. This allows for the deployment of devices with battery lives that can last up to 10 years. The business model is based on providing end-to-end solutions, from devices to data analytics, and generates revenue through fixed subscription fees per connected device, creating a recurring revenue stream.

Thinxtra serves a diverse client base across sectors such as supply chain and logistics, property and facilities management, and utilities. Clients include prominent companies like Coles, Optus, and CouriersPlease. The company provides productized solutions for asset tracking, smart building management (including air quality and water leak detection), and smart utilities monitoring for electricity, gas, and water. For example, its technology enables remote meter reading, which reduces operational costs and improves customer service for utility providers. By connecting previously unmonitored assets, businesses can gain operational efficiencies and uncover new data-driven insights. To date, the company has raised a total of $22.5 million through multiple funding rounds, with notable investors including Rakon and the Australian government's Clean Energy Finance Corporation (CEFC).