THINKR

About THINKR

THINKR is an entertainment company and design firm that produces original content and strategically builds brands. Initially founded as the creative studio 'ANSWR' in 2007 by Kenjiro Harigai, the company engaged in corporate advertising and creative production for artists. In 2016, ANSWR merged with its group company '2.5D' and was rebranded as THINKR INC. The company expanded its operations to include artist management, particularly virtual artists, and the development of its own intellectual property (IP) in animation and virtual entertainment.

The firm operates through several specialized creative studios, including KAMITSUBAKI STUDIO, ALLT STUDIO, and QA STUDIO, which focus on different facets of content creation from music production to art direction. THINKR manages a diverse roster of talent, including virtual singers, illustrators, composers, and video creators, such as the virtual artist group V.W.P and the music unit DUSTCELL. A key business area is the creation of original IP, which is developed across various media like games, animation, live events, and merchandise. The company also has a dedicated XR team called 'XRA' that produces virtual and augmented reality live experiences. Revenue is generated through client work, artist and creator management, and the multi-platform expansion of its proprietary IP.

In July 2024, THINKR became independent from Avex Group following a management buyout and raised approximately 5 billion JPY through a third-party allotment of new shares to investors including Hankyu Hanshin Holdings, JAFCO, and KDDI Open Innovation Fund. This strategic move aims to transform the company from a client-focused production house into a 'dramatic design firm' centered on creating original, emotionally resonant content.