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Thinkific

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Thinkific makes it easy for independent experts and companies to quickly create, market, and deliver stunning courses on their own sites

Vancouver, CanadaFounded 2012Edtech
Valuation $104M Market cap · 2026
Revenue $50–100M Latest reported FY

About Thinkific

Thinkific operates as an online course platform that empowers individuals and businesses to create, market, and sell their expertise through online courses. The platform is designed to be user-friendly, requiring no technical skills beyond the expertise users already possess. Thinkific serves a diverse range of clients, including entrepreneurs, educators, and businesses looking to generate revenue, train employees, or generate leads through online courses.

The company operates in the e-learning and online education market, which has seen significant growth due to increasing demand for remote learning solutions. Thinkific's business model is subscription-based, offering various pricing plans that unlock advanced features as users' needs evolve. This model ensures a steady stream of recurring revenue while providing flexibility for users to scale their businesses.

Thinkific makes money through its tiered subscription plans, which offer different levels of access to features and support. Additional revenue is generated through its Expert Marketplace, where users can hire professionals to enhance their courses.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2012
Headquarters
Vancouver, Canada
Listing
IPO 2021
Sector
Edtech
Power Law
Unicorn$1–10B valuation tierColt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Rhino Ventures
  • Pallasite Ventures
Employees mapped 402 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 20 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇨🇦 Canada87.6%
🇺🇸 United States6.9%
🇵🇰 Pakistan1.3%
🇮🇳 India1%
🇵🇭 Philippines0.7%
Top 5 of 13 shown
Web traffic by country
7.7M monthly visits
across markets
🇺🇸 United States38.4%
🇨🇦 Canada5.8%
🇬🇧 United Kingdom5.7%
🇮🇳 India5.4%
🇦🇺 Australia3.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Thinkific on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Thinkific on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.