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TheyDo

Other B2B Software · Amsterdam, Netherlands · Founded 2019

A workflow management platform for CX and service design teams MoreLess

TheyDo operates a journey management platform designed to bridge the gap between businesses and their customers. The company provides a collaborative workspace with a suite of tools to create, manage, and optimize customer journeys.

The platform enables organizations to map out the entire customer experience, from initial contact to post-purchase interactions. This process helps in identifying pain points and opportunities for improvement. By facilitating collaboration across different teams, TheyDo's solution aims to align customer needs with business outcomes, ultimately driving customer satisfaction and loyalty. The business model is based on a Software as a Service (SaaS) subscription, offering different tiers of access to their platform.

Keywords: Customer Journey Management, Customer Experience, CX, SaaS, B2B, Journey Mapping, Customer-centric, Collaborative Workspace, Journey Optimization, User Experience

Valuation $100–500M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
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Company overview

TheyDo company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Amsterdam, Netherlands
Employees
111
Open positions
None listed
Dealroom signal
85.8
client focusb2bbusiness modelSaaSsectorWorkforce ManagementsectorNo-Code and Low-Code SoftwareindustryEnterprise Software

Valuation & funding

TheyDo funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Mar 2024 $34M $137M 20SALES · Blossom Capital · Arches Capital · Highsage ventures
SERIES AOther financing Dec 2022 $13M $53M Blossom Capital
SEEDOther financing Feb 2022 $1.9M $7.5M InnovationQuarter Capital · Arches Capital
SEEDOther financing Jun 2020 $440K $1.8M Arches Capital
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.7M 0% 111
2025 $4.7M 0% 111
2024 $4.7M 0% 91
2023 $4.7M +267.2% 60
2022 $1.3M +156% 22
2021 $500K +66.7% 12
2020 $300K 10
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

TheyDo website traffic

Latest recorded traffic for TheyDo is 49K monthly website visits, down 21% over the last three months. TheyDo's team grew 0% over the past year.

Latest monthly visits49K 3-month web change-21% 1-year team growth0%
Monthly website visits69 observations · Jan 2020–Jul 2026
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Comparisons

TheyDo compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

TheyDo's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on TheyDo's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Arches Capital
InnovationQuarter Capital
Series A 4 investors entered at this stage
Blossom Capital
20SALES
Highsage ventures
Steven Van Belleghem
Other known 3 additional known investors
Harry Stebbings
ophelia brown.
The Twenty Minute VC

Global footprint

Where TheyDo has talent and traffic

Workforce by country
🇳🇱 Netherlands · Amsterdam HQ
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In the news

Latest news about TheyDo

Recent press, funding announcements, and product moves mentioning TheyDo — open to read from the original sources.

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Market sentiment

What the market is saying about TheyDo

An AI-synthesized read of the highest-engagement posts about TheyDo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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