TheMan.com
TheMancom, the first and only solutions resource for all men's issues
About TheMan.com
TheMan.com is a domain with a history that reflects the shifts in e-commerce. In its first iteration, TheMan.com was launched in 1999 as a content and e-commerce site based in San Francisco. It targeted male consumers with lifestyle guidance and related products, positioning itself as an alternative to mainstream men's magazines. The venture, led by CEO Calvin Lui, secured approximately $17 million in investments from firms like Highland Capital and Infinity Capital. However, the platform ceased operations in November 2000, a casualty of the dot-com market collapse that affected many internet-based companies at the time.
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Presently, the domain redirects to The Man Company, an Indian direct-to-consumer (D2C) brand specializing in men's grooming products. Established in 2015 and headquartered in Gurugram, India, the company was founded by Hitesh Dhingra, Bhisham Bhateja, Parvesh Bareja, and Rohit Chawla. The founders identified a gap in the market for a men-centric grooming brand at a time when the personal care industry was heavily focused on women. Hitesh Dhingra is a serial entrepreneur who previously founded and exited LetsBuy.com, which was sold to Flipkart. Bhisham Bhateja brought experience from business consulting and e-commerce, including a role at Tecnova where he assisted Harley-Davidson's entry into India. Parvesh Bareja contributes extensive experience in the design, manufacturing, and packaging of cosmetics.
The Man Company operates primarily through a direct-to-consumer model, utilizing its e-commerce website as its main sales channel. Its product portfolio is extensive, covering skincare, hair care, body care, beard care, and fragrances, all formulated with natural ingredients and essential oils, and are free from harmful chemicals like SLS and parabens. Revenue is generated from the online sale of individual products, curated gift sets, and a subscription service that allows customers to receive products at their preferred frequency. In addition to its online presence, the company distributes its products through premium salons, large retail stores, and other e-commerce marketplaces. The company has secured over $11 million in funding from investors including Emami, Redcliffe Capital, and Bollywood actor Ayushmann Khurrana, who also serves as a brand ambassador.
At a glance
- Founded
- 1998
- Headquarters
- San Francisco, United States
Latest news
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about TheMan.com on X, ranked by likes and reposts, corporate channels excluded.
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