COMPANY PROFILE

Theatro

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Dallas-based software company pioneering the market’s first voice-controlled mobile app platform for hourly employees

Richardson, United StatesFounded 2011Marketing

Valuation $100–250M Last recorded · 2019

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Theatro

Theatro provides a hardware-enabled Software as a Service (SaaS) solution aimed at frontline workers in sectors such as retail, hospitality, and manufacturing. The company's core offering is a voice-controlled wearable device that connects to a mobile app, enabling hands-free communication and access to enterprise resource planning systems.

This platform is designed to improve employee productivity and customer service by allowing staff to communicate with each other and access information without interrupting their workflow. The business model is based on a subscription service for the software, coupled with the sale of the proprietary wearable hardware. Theatro serves a client base of large retail and hospitality brands, including The Container Store, Walgreens, and Macy's. The company was acquired by Motorola Solutions, integrating Theatro's technology into a broader ecosystem of communication and safety products.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2011
Headquarters: Richardson, United States
Employees: 148
Open positions: None listed
Dealroom signal: 61.8/100
Industry: Marketing
Sector: Marketing, Human Resources, Analytics, Retail, Virtual Assistant, Wearable, Hard Tech
Technology: Artificial Intelligence, Hardware, Computer Vision, Connected Device, IoT InternetOfThings
Client focus: b2b
Links: Website LinkedIn X

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2025	$0	—	Motorola Solutions	↗
SERIES C✓Equity / VC	Dec 2019	$20M	$80M	Sageview Capital	—

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Growth signals

Theatro website traffic

Latest recorded traffic for Theatro is 12K monthly website visits, down 64.7% over the last three months. Theatro's team declined 8.1% over the past year.

Latest monthly visits12K 3-month web change-64.7% 1-year team growth-8.1%

Monthly website visitsApr 2016–Jul 2026

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