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COMPANY PROFILE

The SMC

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All-in-one social marketing solution for brands

Seoul, South KoreaFounded 2009Marketing
Valuation $100–250M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for The SMC and the history behind them.

At a glance

Status
Operational
Founded
2009
Headquarters
Seoul, South Korea
Employees
240
Open positions
None listed
Dealroom signal
51.0/100
Industry
Marketing
Sub-industry
Adtech
Sector
Marketing, Advertising
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest Dec 2016
Capital deployed
$3M
Preferred round
EARLY VC

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Jun 2025 $17M $67M Kolon Investment · Timefolio Asset Management · LB Investment · Korea Kolmar ↗
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

The SMC website traffic

Latest recorded traffic for The SMC is 670 monthly website visits, down 75.2% over the last three months. The SMC's team grew 90.5% over the past year.

Latest monthly visits670 3-month web change-75.2% 1-year team growth+90.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later4 investors entered at this stage

  • Kolon Investment
  • Timefolio Asset Management
  • LB Investment
  • Korea Kolmar
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇰🇷 South Korea · Seoul HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about The SMC on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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