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The Rainmaker Group
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About The Rainmaker Group
The Rainmaker Group, operating under the web domain letitrain.com, functioned as a provider of cloud-based revenue and profit optimization software. Founded in 1998 and headquartered in Alpharetta, Georgia, the firm targeted the hospitality and multifamily housing sectors. The company was led by CEO Mike Cowles.
The core of its business was an intelligent profit platform designed to assist hotels, resorts, and casinos in optimizing revenue and increasing profitability. This was achieved by transforming complex datasets from various sources into actionable recommendations. The product suite included several specialized tools. `guestrev®` was a revenue management solution that analyzed total guest value to forecast and price rooms. `grouprev®` streamlined the group booking process by analyzing historical data and price sensitivity to recommend optimal pricing for group RFPs. The company also offered `revintel®`, a business intelligence tool that provided deep insights by mining different data sets.
The company's business model centered on providing these software-as-a-service (SaaS) solutions to its clients globally, with offices in Las Vegas, Singapore, and Dubai supplementing its Georgia headquarters. On August 1, 2019, The Rainmaker Group was acquired by Cendyn, a company that provides a comprehensive set of software services for the hospitality industry, aligning marketing, sales, and revenue teams.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1998
- Headquarters
- Alpharetta, United States
- Open positions
- None listed
- Dealroom signal
- 54.3/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Investing
- Client focus
- b2c
- Investment activity
- 1 company, latest Jan 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Oct 2012 | $34M | $135M | Norwest Venture Partners | — |
| DEBT✓Debt | Sep 2011 | $9M | — | Silicon Valley Bank | — |
Growth signals
Latest recorded traffic for The Rainmaker Group is 1.5K monthly website visits, up 248.8% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Rainmaker Group on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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