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The Portray System

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3D Intraoral X-ray Imaging Systems

Morrisville, United StatesFounded 2015Health Tech & Medtech
Valuation $100–250M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for The Portray System and the history behind them.

About The Portray System

The Portray System, developed by Surround Medical Systems, Inc., represents a significant advancement in the dental imaging market. The company, founded in 2015 and based in Morrisville, North Carolina, operates in the HealthTech and Diagnostic Equipment sectors. Formerly known as XinVivo, the company is privately held and venture capital-backed, having raised a total of $29.7M over two funding rounds. A key milestone was receiving FDA 510(k) pre-market clearance in August 2021, permitting the commercial sale and use of the Portray system. The technology originated from discoveries made at the University of North Carolina at Chapel Hill.

The Portray System is an intraoral 3D Tomosynthesis dental X-ray system designed to provide dentists with more detailed diagnostic information than traditional 2D imaging. It functions by using multiple X-ray beams from an array of focal spots to capture a series of images from different angles. Proprietary software then reconstructs these images into a 3D volume, allowing clinicians to scroll through 0.5 mm "slices" of the patient's teeth and surrounding structures. This provides a virtual dissection of the oral cavity, enhancing the detection of conditions such as caries, fractures, endodontic issues, and periodontic conditions that may be missed on a standard X-ray. The system also generates a synthetic 2D image, and the workflow is designed to be similar to conventional intraoral imaging, facilitating easy integration into dental practices.

A primary benefit is the ability to gain superior diagnostic clarity without the significantly higher radiation dose associated with Cone Beam Computed Tomography (CBCT). The system includes a wall-mounted articulating arm for flexible positioning, a specialized sensor, and intuitive software that can be integrated with major dental practice management systems. The business model centers on the sale of this complete hardware and software package to dental practices. The company targets dentists seeking to enhance their diagnostic capabilities beyond the limitations of 2D radiographs, effectively bridging the gap between 2D X-rays and 3D CBCT scans. By providing more accurate initial diagnoses, the system aims to improve patient outcomes, streamline clinic workflow, and offer a tangible return on investment for practitioners.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Morrisville, United States
Employees
1
Open positions
None listed
Dealroom signal
54.9/100
Industry
Health
Sub-industry
Medical Devices
Sector
Health Tech & Medtech, Dentistry, Medical Imaging, Health Diagnostics, Spinout, Tech for Medical Professionals, DT and LS, science-based
Technology
3D Technology, Deep Tech
Business model
Manufacturing
Client focus
b2b
Links
Website

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Jun 2023 $4.4M $127M Undisclosed ↗
LATE VC✓Equity / VC Mar 2019 $25M $101M Undisclosed —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

The Portray System website traffic

Latest recorded traffic for The Portray System is 1K monthly website visits, up 525% over the last three months. The Portray System's team grew 0% over the past year.

Latest monthly visits1K 3-month web change+525% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Other known investors1 additional known investor

  • Massachusetts Institute of Technology
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Morrisville HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about The Portray System on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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