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The Plum Guide
Building a marketplace of available holiday homes as travel destinations
At a glance
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
- ASAlex Saint
- CSChristopher Spray
- JGJason Goodman
Errol Damelin- TCTroy Collins
- RKRobin Klein
Alex Chesterman- LOLocalGlobe
- WCWild Blue Cohort
Series A3 investors entered at this stage
Octopus Ventures- BFBusiness Growth Fund
- CHChris Hitchen
Series B and later6 investors entered at this stage
- HVHearst Ventures
- BEBeringea
- LALatitude
- TNTech Nation
- TCTalis Capital
Crowdcube
Ownership
Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.
- 10.6%
- 10.6%
- 8.7%
- 8%
- 6.6%
- 6.6%
- 5.7%
- 2.2%
- 2.2%
- 2.1%
- 2.1%
- 1.7%
- 1.4%
- 1.4%
- 1.2%
- 1%
- 0.7%
- 0.7%
- 0.5%
- 0.5%
- 0.5%
- 0.4%
- 0.4%
- 0.4%
- 0.3%
- 0.3%
- 0.3%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
Some investors are hidden on this public profile. See the full cap table on Dealroom →
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Plum Guide on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See The Plum Guide on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.