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The Plum Guide
Building a marketplace of available holiday homes as travel destinations
At a glance
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
Research & analysis
Latest news
Press, funding announcements and product moves mentioning The Plum Guide.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
- ASAlex Saint
- CSChristopher Spray
- JGJason Goodman
Errol Damelin- TCTroy Collins
- RKRobin Klein
Alex Chesterman- LOLocalGlobe
- WCWild Blue Cohort
Series A3 investors entered at this stage
Octopus Ventures- BFBusiness Growth Fund
- CHChris Hitchen
Series B and later6 investors entered at this stage
- HVHearst Ventures
- BEBeringea
- LALatitude
- TNTech Nation
- TCTalis Capital
Crowdcube
Ownership
Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.
- 10.6%
- 10.6%
- 8.7%
- 8%
- 6.6%
- 6.6%
- 5.7%
- 2.2%
- 2.2%
- 2.1%
- 2.1%
- 1.7%
- 1.4%
- 1.4%
- 1.2%
- 1%
- 0.7%
- 0.7%
- 0.5%
- 0.5%
- 0.5%
- 0.4%
- 0.4%
- 0.4%
- 0.3%
- 0.3%
- 0.3%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.2%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0.1%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
Some investors are hidden on this public profile. See the full cap table on Dealroom →
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Plum Guide on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See The Plum Guide on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.