Power Law company profile

The Plum Guide

eCommerce & Marketplaces · London, United Kingdom · Founded 2015 Colt

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Valuation

$100–500M

Latest valuation · 2026

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Revenue

$10–50M

Latest reported FY

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Headcount

<100

Current team size

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Investors

18 investors on The Plum Guide's cap table

Sourced from Dealroom's funding history. Tap any card for that investor's profile.

Seed 9 investors entered at this stage

Series A 3 investors entered at this stage

Chris Hitchen

Octopus Ventures

Business Growth Fund

Series B+ 6 investors entered at this stage

Global footprint

Where The Plum Guide has talent and traffic

AI talent share

2.1% of workforce is AI talent
(2 of 95 staff)

Core AI11.05%

Other AI11.05%

Non-AI workforce9397.89%

Web traffic by country

360K monthly visits
across markets

🇬🇧 United Kingdom29.4%

🇺🇸 United States24.2%

🇪🇸 Spain5%

🇦🇺 Australia4.1%

🇮🇪 Ireland3.3%

Top 5 markets shown

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