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The Mobile Majority

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Integrated Mobile Advertising Platform | The Mobile Majority

New York City, United StatesFounded 2012Marketing
Valuation $25–50M Last recorded · 2014
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for The Mobile Majority and the history behind them.

About The Mobile Majority

Majority.co is a leading mobile advertising company that specializes in providing advanced mobile solutions to help brands maximize their potential in the mobile advertising space. The company operates in the digital marketing and advertising market, focusing on mobile platforms. Majority.co serves a diverse range of clients, including advertising agencies, large enterprises, app publishers, and traditional media companies.

The core of Majority.co's business is its technology-driven products that leverage location data to enhance the effectiveness of mobile advertising campaigns. Their suite of products includes an Ad Platform, Location Platform, Data Cloud, and various tools like geofences, push beacons, and proximity hardware. These tools help brands create personalized and targeted advertising experiences for their customers.

Majority.co's business model revolves around offering these advanced advertising solutions on a programmatic basis, meaning they use automated systems to buy and sell ad space in real-time. This allows for more efficient and effective ad placements. The company makes money by charging clients for access to its platform and tools, as well as through fees for managing and optimizing advertising campaigns.

The company is headquartered in Los Angeles, with additional offices in San Diego, San Francisco, New York City, Miami, and Chicago. Majority.co prides itself on its strong leadership team and a culture that promotes teamwork and shared success. The leadership team includes Rob Emrich (CEO and Co-Founder), Matthew Russo (Chief Marketing Operating Officer), Don Norton (Chief Revenue Officer), and Aarin Yu (Head of Corporate Development).

In summary, Majority.co is a technology company that provides location-driven mobile advertising solutions to help brands deliver personalized marketing campaigns. Their innovative tools and platforms enable clients to better understand and engage with their customers, ultimately driving better marketing outcomes.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
New York City, United States
Sector
Marketing

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about The Mobile Majority on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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