The Marketing Practice

About The Marketing Practice

The Marketing Practice (TMP) is a global business-to-business (B2B) marketing agency founded in 2002 by Clive McNamara. McNamara, formerly a marketing director at a large IT software company, established the firm from his home in Oxfordshire, UK, after identifying a market need for a single agency that could provide a fully integrated B2B marketing solution. The firm's initial clients included notable technology companies like Fujitsu and eGain.

Operating in a fast-growing segment of the technology-focused B2B marketing services market, TMP has established itself by delivering end-to-end marketing programs for large, blue-chip enterprise technology clients. The agency offers a comprehensive suite of services, including account-based marketing (ABM), demand generation, lead generation and nurturing, media and audience insight, and digital experience consulting. Its business model focuses on creating integrated strategies that align marketing efforts with sales outcomes to drive measurable growth and revenue impact for its clients. Key clients include major corporations such as Microsoft, Salesforce, Virgin Media O2 Business, and Capgemini.

Since its inception, The Marketing Practice has pursued an aggressive growth strategy, both organically and through strategic acquisitions. A significant investment from private equity firm Horizon Capital in 2021 was secured to fuel this expansion. This led to a series of acquisitions, including digital experiences consultancy Omobono and data specialist Kingpin Communications in 2021. In 2022, the company's expansion into the US and APAC regions was bolstered by acquiring 90octane, Campaign Stars, and Rombii. This has grown the group to over 500 employees across offices in the UK, US, Germany, Singapore, and Australia, with a reported turnover of over £70 million. As of January 2025, James Clifton will take the helm as the new Chief Executive Officer, with founder Clive McNamara continuing as a non-executive director.