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The Little Blue Book Mobile
The Little Blue Book | Keeping Physicians Connected
About The Little Blue Book Mobile
In 1988, a simple, yet powerful idea for a health-related information directory was born, leading to the founding of The Little Blue Book. The company's core product was a pocket-sized, large-print directory that provided alphabetical and specialty listings of doctors, designed to help medical professionals and patients easily find the information needed for care. This straightforward, service-oriented business gained traction and attracted investors such as Bay Capital Investment Partners, Galen Partners, and even WebMD. The company's value proposition was clear: it offered a convenient and accessible platform for health and wellness information. A significant turning point in the company's journey came on November 16, 2011, when it was acquired by Sharecare. This acquisition marked a major event for The Little Blue Book, integrating its directory services into Sharecare's broader interactive health and wellness social platform. The move allowed for the dissemination of expert-developed answers and programs on a much larger scale, moving beyond the original print directory to a more dynamic digital format.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning The Little Blue Book Mobile.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jan 2012 | $0 | — | Sharecare | — |
| EARLY VC✓Equity / VC | Dec 2010 | $10M | $40M | Undisclosed | — |
Growth signals
Latest recorded traffic for The Little Blue Book Mobile is 0 monthly website visits, down 100% over the last three months. The Little Blue Book Mobile's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors1 additional known investor
Sharecare
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Little Blue Book Mobile on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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