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The Lasso

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Online car bidding platform that connects car sellers with dealers

New York City, United StatesFounded 2020Transportation
Valuation $50–100M Last recorded · 2024
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for The Lasso and the history behind them.

About The Lasso

Revv Up Inc., accessible via getrevvup.com, is a dynamic startup focused on enhancing revenue growth for dealership service centers. The company operates in the automotive service industry, providing a comprehensive platform designed to streamline and optimize service center operations.

Revv Up Inc. serves automotive dealerships, specifically targeting their service departments. The platform centralizes operation and communication management, allowing service advisors to efficiently organize repair tasks, automate workflows, and simplify communications. This results in a more organized and productive service environment, ultimately leading to increased revenue.

The business model of Revv Up Inc. revolves around offering a software-as-a-service (SaaS) solution. Dealerships subscribe to the platform, paying a recurring fee for access to its suite of tools. These tools include operations analytics, which provide quick views of service flow and help identify and remove bottlenecks, and task management features that automate reminders and keep repair orders moving smoothly. Additionally, the platform integrates calling and note-taking functionalities within the workflow management tool, enhancing inter-team communication and collaboration.

Revv Up Inc. makes money through subscription fees paid by dealerships for using their platform. By providing a valuable service that improves efficiency and revenue for service centers, Revv Up Inc. ensures a steady stream of income from its clients.

In summary, Revv Up Inc. is revolutionizing the way dealership service centers operate by offering a centralized, automated, and communication-enhanced platform that drives revenue growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
4
Open positions
None listed
Dealroom signal
59.7/100
Industry
Transportation
Sub-industry
Search, Buy & Rent
Sector
Transportation, Car, Marketplace & Ecommerce, Used Vehicles
Business model
Marketplace & ecommerce
Client focus
b2b, b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jul 2024 $9.8M $39M Correlation Ventures · Liquid 2 Ventures · Crosslink Capital · Contour Venture Partners ↗
SEEDEquity / VC Sep 2023 $0 — Liquid 2 Ventures —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

The Lasso website traffic

Latest recorded traffic for The Lasso is 410 monthly website visits, down 88.3% over the last three months. The Lasso's team declined 33.3% over the past year.

Latest monthly visits410 3-month web change-88.3% 1-year team growth-33.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A5 investors entered at this stage

Other known investors2 additional known investors

  • Everywhere Ventures
  • The Fund
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about The Lasso on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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