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The Iconic
Australia's best online fashion and footwear store with the trendiest brands
About The Iconic
THE ICONIC is a premier online fashion retailer based in Australia, catering to a diverse clientele that includes men, women, and children. Operating in the highly competitive e-commerce market, THE ICONIC offers a comprehensive selection of clothing, shoes, and accessories from both local and international brands. The business model is centered around providing a seamless shopping experience through an easy-to-navigate website and mobile app, featuring detailed product descriptions, high-quality images, and customer reviews.
Revenue is primarily generated through direct sales of fashion items, with additional income streams from partnerships and collaborations with well-known brands. The company also frequently offers discounts and promotions, which help to attract and retain customers. THE ICONIC's logistics network ensures fast and reliable delivery, further enhancing customer satisfaction.
The market in which THE ICONIC operates is characterized by rapid changes in fashion trends and consumer preferences, requiring the company to continually update its inventory and stay ahead of the competition. The target audience includes fashion-conscious individuals looking for the latest trends, as well as families seeking quality apparel for all ages.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Sydney, Australia
- Employees
- 1,061
- Open positions
- 17
- Dealroom signal
- 72.9/100
- Industry
- Fashion
- Sub-industry
- Apparel, Accessories, Footwear
- Sector
- eCommerce & Marketplaces, Apparel, Footwear, Branding
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Dec 2025 | $29M | — | NAB - National Australia Bank | ↗ |
| EARLY VCOther financing | Mar 2019 | $18M | $72M | Undisclosed | — |
Growth signals
Latest recorded traffic for The Iconic is 11M monthly website visits, up 12.2% over the last three months. The Iconic's team grew 2.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Verlinvest
Kinnevik
Summit Partners
Series B and later1 investor entered at this stage
NAB - National Australia Bank
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Iconic on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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