The Hotels Network

Established in 2015 by founder Juanjo Rodriguez, The Hotels Network provides a technology platform focused on increasing direct bookings for hotel clients. Rodriguez, a serial entrepreneur with a background in marketing and consulting, identified a gap in the hospitality sector where hotels often lagged behind online travel agencies (OTAs) in technological sophistication. His journey began with creating a marketing agency and later a home exchange network, experiences that deepened his understanding of the travel industry's B2B needs. This led to the creation of The Hotels Network, aimed at empowering hotels to enhance their direct sales channels.

The company operates on a B2B SaaS model, offering a full-stack growth platform to a global client base of over 20,000 hotels. Its revenue is generated through subscriptions to its suite of software tools. In April 2025, the company was acquired by Lighthouse, a Belgian AI platform focused on the tourism sector. The firm has raised a total of $15 million over three funding rounds, including a Series B round of $11.3 million in June 2020, led by Elaia.

The core of the business is a suite of tools designed to attract, engage, and convert hotel website visitors. A key product is Predictive Personalization, which utilizes machine learning to analyze user behavior in real-time and tailor website content, messages, and offers for each individual. This system considers hundreds of variables to predict user intent and automate hyper-personalized campaigns. Another significant offering is BenchDirect, a competitive intelligence platform that provides hoteliers with detailed data on their direct channel performance against competitors. This tool analyzes over 30 metrics across the entire booking funnel, from website traffic to conversion rates and future demand, allowing hotels to identify areas for improvement. More recent product additions include Swaps, for dynamic content replacement, and KITT, an AI-powered receptionist.