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The Hotels Network
Predictive analytics and website personalization and booking services to increase direct bookings
About The Hotels Network
Established in 2015 by founder Juanjo Rodriguez, The Hotels Network provides a technology platform focused on increasing direct bookings for hotel clients. Rodriguez, a serial entrepreneur with a background in marketing and consulting, identified a gap in the hospitality sector where hotels often lagged behind online travel agencies (OTAs) in technological sophistication. His journey began with creating a marketing agency and later a home exchange network, experiences that deepened his understanding of the travel industry's B2B needs. This led to the creation of The Hotels Network, aimed at empowering hotels to enhance their direct sales channels.
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The company operates on a B2B SaaS model, offering a full-stack growth platform to a global client base of over 20,000 hotels. Its revenue is generated through subscriptions to its suite of software tools. In April 2025, the company was acquired by Lighthouse, a Belgian AI platform focused on the tourism sector. The firm has raised a total of $15 million over three funding rounds, including a Series B round of $11.3 million in June 2020, led by Elaia.
The core of the business is a suite of tools designed to attract, engage, and convert hotel website visitors. A key product is Predictive Personalization, which utilizes machine learning to analyze user behavior in real-time and tailor website content, messages, and offers for each individual. This system considers hundreds of variables to predict user intent and automate hyper-personalized campaigns. Another significant offering is BenchDirect, a competitive intelligence platform that provides hoteliers with detailed data on their direct channel performance against competitors. This tool analyzes over 30 metrics across the entire booking funnel, from website traffic to conversion rates and future demand, allowing hotels to identify areas for improvement. More recent product additions include Swaps, for dynamic content replacement, and KITT, an AI-powered receptionist.
At a glance
- Status
- Acquired
- Founded
- 2015
- Headquarters
- Barcelona, Spain
- Employees
- 95
- Open positions
- None listed
- Dealroom signal
- 59.6/100
- Industry
- Travel
- Sub-industry
- Travel Analytics & Software
- Sector
- Other B2B Software, Analytics, Travel, Predictive Analytics, Price Comparison, Tourism, Accommodation, Arts & Culture, Hard Tech
- Technology
- Big Data, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Mar 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Apr 2025 | $0 | — | Lighthouse | ↗ |
| SERIES BOther financing | Jun 2020 | $11M | $44M | Elaia | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for The Hotels Network is 26K monthly website visits, up 36.8% over the last three months. The Hotels Network's team declined 45.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 BEONPRICERevenue Managements Solutions |
Villamayor, Spain | Operational | 66 | $6.5M | $14M |
 Gigliotti.Co LimitedIntelligent IoT dispensing system for hospitality profitability |
Ireland | Closed | |||
 Bd4travelReal-time user profiling and AI-Personalisation |
Frankfurt, Germany | Acquired | |||
 HotelsBIProvides analytics and business intelligence tools for the hospitality industry |
Tel Aviv-Yafo, Israel | Acquired | |||
 TeralyticsDeep insights into human behavior |
Zurich, Switzerland | Operational | |||
 Travel AppealTravel data analytics platform |
Florence, Italy | Operational | |||
 AVUXIGeo-popularity engine for travel and real estate |
London, United Kingdom | Acquired | |||
 XeniappWe match Travelers with Local Hosts,Tours, Events, Private Jet, Yachts, Villas, Drones Based On-Demand, Geo-location, Budget & Preferences |
New York City, United States | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Other known investors3 additional known investors
Lighthouse- PRPauline Roux
Víctor López Garay
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Hotels Network on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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