COMPANY PROFILE

The Good Stuff

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Community-based e-commerce platform that makes premium products and services accessible to middle-class consumers

Dongcheng District, ChinaFounded 2016eCommerce & Marketplaces

Valuation $250–500M Last recorded · 2018

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About The Good Stuff

The Good Stuff, accessible via youhaodongxi.com, operates as a privately held e-commerce platform headquartered in Beijing, China. The company's core business revolves around leveraging online influencers to market and sell a range of products.

The platform's primary strategy is to engage the community to deliver quality, wellness, and enjoyment to its target demographic: the Chinese middle-class family. Through this model, The Good Stuff provides its customers with access to a selection of premium products. The business is structured to utilize the reach and credibility of online personalities to drive sales and build a loyal customer base.

While specific details about its founding date and individuals are not readily available, the company's operational focus is clearly defined. It functions within the competitive Chinese internet retail sector, carving out a niche by combining social commerce with a focus on a curated lifestyle for families.

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At a glance

Status: Operational
Founded: 2016
Headquarters: Dongcheng District, China
Employees: 8
Open positions: None listed
Dealroom signal: 66.5/100
Industry: Food, Home Living
Sector: eCommerce & Marketplaces, Consumer Goods, Community
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Jul 2018	$50M	$200M	Qiming Venture Partners	—
SERIES BOther financing	Jan 2018	—	—	Joy Capital	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

The Good Stuff website traffic

Latest recorded traffic for The Good Stuff is 530 monthly website visits, down 55.8% over the last three months. The Good Stuff's team declined 11.1% over the past year.

Latest monthly visits530 3-month web change-55.8% 1-year team growth-11.1%

Monthly website visitsDec 2018–Nov 2023

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