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The Good Car Company
Delivering quality, affordable electric cars and vans across Australia
About The Good Car Company
GoodCar.co is an innovative Australian startup operating in the electric vehicle (EV) market. The company's primary mission is to make EVs more accessible and affordable to the general public, thereby contributing to the reduction of carbon emissions. GoodCar.co serves a broad range of clients, including individuals looking to purchase EVs and businesses interested in leasing EVs for their employees.
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The company's business model is two-fold. Firstly, they offer a leasing service, where they arrange everything between workplaces, dealers, and finance companies, enabling employees to lease EVs and save on taxes due to new FBT tax changes. Secondly, they operate a marketplace for new, pre-owned, and imported EVs. They also organize community EV bulk-buys, which allows them to offer EVs at even more competitive prices.
GoodCar.co is a social enterprise, meaning it uses commercial strategies to maximize improvements in financial, social, and environmental well-being. They invest only in projects that contribute to a zero-emissions future and donate a portion of their profits towards community-based climate action. They also provide educational materials to the community about transitioning to electric transport.
The company guarantees the quality of the vehicles they sell by managing the entire importation process, including quality checking and compliance. They also offer a refund if a customer is not satisfied with their purchased EV.
In summary, GoodCar.co is a socially responsible startup that is making EVs more affordable and accessible in Australia, contributing to a sustainable future.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Hobart, Australia
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 69.8/100
- Industry
- Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Transportation, Leasing, Sustainable Development Goals, Climate Tech, Electric Mobility, EV Services
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning The Good Car Company.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Oct 2022 | $10M | $40M | Cameron Adams · Boundless · Boundless · Lisa Miller | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for The Good Car Company is 3.6K monthly website visits, down 29.4% over the last three months. The Good Car Company's team declined 10% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Boundless
Cameron Adams- LMLisa Miller
Other known investors1 additional known investor
EnergyLab
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about The Good Car Company on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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