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The Farmer's Dog

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The Farmer's Dog makes balanced and freshly made pet food, personalized for your dog and delivered to your door

New York City, United StatesFounded 2014eCommerce & Marketplaces

Valuation $250–500M Last recorded · 2021

Revenue $1–5B Latest reported FY

Headcount 1–2k Current team size

Total funding $100–500M Disclosed equity funding

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About The Farmer's Dog

The Farmer’s Dog is a startup revolutionizing the pet food industry by offering fresh, human-grade dog food delivered directly to customers' doors. The company targets pet owners who are concerned about the quality and healthiness of their dogs' diets. Operating in the pet food market, The Farmer’s Dog differentiates itself by providing food that is free from preservatives and artificial ingredients, which are commonly found in traditional dog food.

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The business model is subscription-based, where customers create a personalized meal plan for their dogs on the company’s website. The food is then prepared in the U.S. with high-quality ingredients and delivered on a regular schedule. This direct-to-consumer approach allows The Farmer’s Dog to invest in better ingredients and maintain freshness, as the food does not need to sit on store shelves for extended periods.

Revenue is generated through these subscription plans, which offer convenience and peace of mind to pet owners by ensuring they never run out of food. The company also benefits from reduced retail markups by bypassing traditional retail channels.

Customer testimonials highlight significant improvements in their pets' health, such as weight loss, increased vitality, and fewer digestive issues, which further strengthens the brand's value proposition. The Farmer’s Dog has delivered over a million meals, showcasing its growing popularity and customer satisfaction.

Source: Dealroom company data