The Fabricant

About The Fabricant

The Fabricant is a digital-only fashion house founded in 2018 by Kerry Murphy, Amber Slooten, and Adriana Hoppenbrouwer in Amsterdam. Murphy, with a background in film and visual effects for major brands, teamed up with Slooten, a fashion designer who pioneered a fully digital graduation collection, to address the environmental impact and waste of the traditional fashion industry. Their mission is to lead fashion into a new sector of digital-only clothing that is sustainable, equitable, and creative.

The company operates at the intersection of fashion and technology, specializing in photo-realistic 3D fashion design and animation. The Fabricant made headlines in 2019 by auctioning the world's first digital-only dress on the blockchain, 'Iridescence', for $9,500. This event demonstrated the artistic and financial potential of digital couture. The business has since evolved, focusing on two main offerings: The Fabricant Studio and The Fabricant Intelligent Tools.

The Fabricant Studio is a platform that allows users to co-create digital fashion items. Brands and designers drop 3D master garments, which users can then customize with various digital fabrics and accessories to mint as unique NFTs. This model aims to democratize fashion design, enabling anyone to become a digital fashion creator and participate in the web3 economy. These digital garments can be traded on marketplaces and worn by avatars in virtual environments like The Sandbox. The platform operates on the Flow blockchain. The company has collaborated with major brands such as Adidas, Off-White, Puma, and Tommy Hilfiger to create digital versions of physical items or unique virtual fashion experiences.

The Fabricant Intelligent Tools is an AI-powered design suite for fashion professionals that launched more recently. This platform provides tools for sketch-to-image rendering, generative AI editing, virtual model generation, and creating marketing assets, streamlining the workflow from concept to e-commerce. This service aims to reduce the reliance on physical sampling, thereby cutting costs and saving time. The business model for the tools is subscription-based, with different tiers for individual creators and enterprise clients, including an API for integration into existing platforms.

The company has secured significant funding to pursue its vision of building the "wardrobe of the metaverse". In April 2022, The Fabricant raised $14 million in a Series A funding round led by Greenfield One, with participation from notable investors like Ashton Kutcher's Sound Ventures. The company's estimated annual revenue is approximately $3.7 million.