The Coca-Cola Company

About The Coca-Cola Company

The Coca-Cola Company is a multinational corporation primarily engaged in the manufacturing, marketing, and sale of non-alcoholic beverage concentrates and syrups. The original Coca-Cola drink was invented in 1886 by Atlanta pharmacist Dr. John S. Pemberton, who created a flavored syrup and sold it at his local pharmacy mixed with carbonated water. Pemberton initially marketed the drink as a tonic for various ailments. The name and iconic script logo were developed by Pemberton's bookkeeper, Frank M. Robinson.

Asa Griggs Candler acquired the business and formula, incorporating The Coca-Cola Company in 1892. Under Candler's leadership, the company expanded significantly, and by 1895, Coca-Cola was sold in every U.S. state. A pivotal moment in its history was the 1899 agreement that established a franchised distribution system, where the company supplies concentrate to independent bottling partners who produce, bottle, and distribute the final product. This business model remains central to its operations, with the majority of revenue generated from the sale of concentrates and syrups to a global network of bottlers. The company was sold to a group of investors led by Ernest Woodruff in 1919 for $25 million and was reincorporated as a publicly traded company.

The company's business model focuses on producing and selling beverage concentrates and syrups to bottling partners, who then handle the manufacturing and distribution. This model allows for lower shipping costs and higher profit margins on concentrates compared to finished products. Revenue is primarily sourced from these concentrate sales, with additional income from finished product operations, including fountain syrups. The company serves a global market, with products available in over 200 countries and territories. Its extensive portfolio includes over 500 brands, though it underwent a process of streamlining its offerings in 2020. The product range covers sparkling soft drinks, water, sports drinks, juices, dairy, plant-based beverages, teas, and coffees. Notable acquisitions include Minute Maid in 1960 and Energy Brands (Glaceau) in 2007.