Text Mercato

About Text Mercato

Text Mercato Solutions Private Limited operates as a content technology and cataloging company, providing scalable content solutions by blending a technology-driven platform with a network of freelance writers. The company was established in 2015 by co-founders Kiran Ramakrishna and Subhajit Mukherjee. Their journey began after they identified a rising demand for quality content services in the Indian market while working with international brands in Europe. Kiran Ramakrishna has a background in managing content across 23 languages in the European market, while Subhajit Mukherjee is described as a literature enthusiast.

The firm's business model is centered on a proprietary platform that streamlines content creation for businesses. Clients can post projects, select writers, and manage billing through a single interface that includes integrated checks for plagiarism. Text Mercato serves a diverse client base, from e-commerce giants like Amazon and Myntra to financial institutions, across various sectors including fashion, travel, and real estate. Revenue is generated based on the type, quality, and volume of content ordered. The company has a global reach, with a significant portion of its revenue originating from markets in the US, UAE, and France.

Text Mercato offers a suite of services including product descriptions, SEO articles, blogs, copywriting, and end-to-end catalog management. A key product is Cataloging.ai, which utilizes machine learning for services like image and text recognition and text generation to create structured digital catalogs. The company has also developed Rubick.ai, a do-it-yourself platform aimed at providing small and medium brands with comprehensive cataloging solutions. This system is designed to manage the entire process of listing and marketing a product, from picture editing and attribute management to inventory mapping. The platform supports multiple languages and has curated thousands of writers to handle large-scale projects efficiently.