COMPANY PROFILE

Terra Money

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Building a decentralized price-stable cryptocurrency that will gain usage as a means of payment

Seoul, South KoreaFounded 2018Fintech

Valuation $100–500M Latest valuation · 2021

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Terra Money

Terra is a cutting-edge financial technology company that specializes in creating programmable money for the internet. The company operates in the rapidly growing cryptocurrency market, focusing on decentralized finance (DeFi), Web3, and non-fungible tokens (NFTs). Terra's primary product is a stablecoin network, which is a type of cryptocurrency designed to maintain a stable value. This network is open-source, meaning its code is publicly available and can be modified by anyone, and it is controlled by its stakeholders, who are the people that own Terra's tokens.

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Terra serves a diverse range of clients, including individual crypto investors, developers, and businesses looking to leverage blockchain technology for financial transactions. The company operates across multiple leading blockchains, making its assets widely accessible and easy to use.

The business model of Terra revolves around the creation and management of stablecoins, such as UST, which are pegged to stable assets to minimize price volatility. Terra also has a decentralized reserve asset called LUNA, which helps to stabilize the value of its stablecoins. The more demand there is for Terra's stablecoins, the more value is captured by LUNA, creating a self-sustaining ecosystem.

Terra makes money through various means, including transaction fees on its network, the appreciation of its native tokens, and by incubating other blockchain projects. Some of the notable projects incubated by Terraform Labs, the company behind Terra, include Mirror Protocol (a synthetic asset protocol), Anchor Protocol (a savings platform), and Pylon Protocol (which offers principal-protected investments).

In summary, Terra is at the forefront of the decentralized finance revolution, offering innovative solutions that make digital money easier to spend and more attractive to hold. The company is backed by significant investment and is rapidly expanding its ecosystem.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: Seoul, South Korea
Employees: 14
Open positions: None listed
Dealroom signal: 66.7/100
Industry: Fintech
Sub-industry: Crypto and DeFi
Sector: Fintech, Commerce, Defi, Stablecoin, Terra Ecosystem, Crypto and Web3, Hard Tech
Technology: Blockchain
Business model: Marketplace & ecommerce
Client focus: b2b, b2c
Investment activity: 11 companies, latest Nov 2023
Capital deployed: $178M
Preferred round: SEED
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Terra Money.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Dec 2021	$0	—	Undisclosed	—
EARLY VCOther financing	Jan 2021	$25M	$100M	Pantera Capital · Galaxy Digital LP · Coinbase Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Terra Money website traffic

Latest recorded traffic for Terra Money is 49K monthly website visits, up 11.4% over the last three months. Terra Money's team grew 0% over the past year.

Latest monthly visits49K 3-month web change+11.4% 1-year team growth0%

Monthly website visitsSep 2017–Jul 2026

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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
ARArkadikoDeFi on Bitcoin. Arkadiko brings decentralized lending and borrowing to Bitcoin, by building on Stacks	Greece	Operational	—	—	—
UPUXD ProtocolUXD is an algorithmic stablecoin, backed 100% by delta neutral position	Dubai, United Arab Emirates	Operational
RLReflexer LabsA decentralized, stable, and non pegged currency made for the digital economy	Wilmington, United States	Operational
MAMakerDAODecentralized autonomous organization on the Ethereum blockchain	San Francisco, United States	Operational
ODOlympus DAOThe Decentralized Reserve Currency. Olympus is building a community-owned decentralized financial infrastructure to bring more stability and transparency for the world	Amsterdam, Netherlands	Operational
APAngle ProtocolFirst decentralized, capital efficient and over-collateralized stablecoin protocol	Paris, France	Operational
SLSaber LabsSaber is the leading cross-chain stablecoin and wrapped assets exchange on Solana	Southlake, United States	Operational
HPHaven ProtocolHaven is an ecosystem of digital assets that enables users to convert between volatile assets and stable currencies directly within their vault, in complete privacy	—	Operational