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Ternary

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Solving the cloud budget challenge by building tools at the intersection of Finance and Engineering

San Mateo, United StatesFounded 2020AI
Valuation $50–100M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ternary and the history behind them.

About Ternary

Ternary is a pioneering startup that operates in the financial operations (FinOps) sector, specifically focusing on multi-cloud cost management. The company's primary service is to provide businesses with a comprehensive understanding of their cloud-based expenditures across various providers. This is achieved through a platform that visualizes, attributes, shares, and optimizes cloud spending, thereby facilitating better financial planning and decision-making.

Ternary's clientele primarily consists of large-scale enterprises operating in the cloud space. These businesses rely on Ternary's platform to manage their cloud costs, which can be a complex and time-consuming task. Ternary simplifies this process by offering industry-leading features that allow businesses to optimize rates, rightsize resources, and improve collaboration between finance, engineering, and FinOps teams.

The company's business model revolves around providing a subscription-based platform that offers AI-powered, human-tunable insights across cloud spending. This enables businesses to have a clear understanding of their cloud costs, including who spent what, when, and where. Ternary's platform also provides tools for forecasting and planning, which can help businesses maximize their profits.

Ternary has successfully managed $7B in cloud spending, demonstrating its capability and trustworthiness in the market. The company's platform is designed for infinite scale, making it a reliable choice for businesses of all sizes.

In summary, Ternary is a multi-cloud FinOps platform that helps businesses understand, manage, and optimize their cloud costs, thereby accelerating innovation and growth.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
San Mateo, United States
Employees
30
Open positions
None listed
Dealroom signal
59.5/100
Industry
Enterprise Software
Sector
AI
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2023 $12M $48M Great Oaks Venture Capital · RiverPark Ventures · Jump Capital · Gaingels ↗
SEED✓Equity / VC Feb 2022 $6.7M $27M Oceans Ventures · NEVA SGR · Fin Capital · Great Oaks Venture Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Ternary website traffic

Latest recorded traffic for Ternary is 4.5K monthly website visits, down 71.9% over the last three months. Ternary's team declined 14.3% over the past year.

Latest monthly visits4.5K 3-month web change-71.9% 1-year team growth-14.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A2 investors entered at this stage

Other known investors1 additional known investor

  • Mana Ventures
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States85.7%
🇮🇹 Italy4.8%
🇨🇳 China4.8%
🇨🇭 Switzerland4.8%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ternary on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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