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Tenor

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Search engine helps you find the perfect GIFs to express your thoughts & feelings in mobile messaging conversations

San Francisco, United StatesFounded 2014Consumer Services
Valuation $100–250M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tenor and the history behind them.

About Tenor

Tenor operates as a leading GIF search engine, allowing users to express their emotions through animated content. The company serves a diverse range of clients, including individual users, digital marketers, and large corporations. Operating in the digital content and social media market, Tenor's business model revolves around providing a platform for GIF searches and integrations with various messaging and social media applications. The company generates revenue through partnerships, advertising, and data analytics services. Tenor's extensive global reach is highlighted by its partnerships with major brands like Warner Bros., Samsung, and LinkedIn, and its acquisition by Google further solidifies its market position. The platform processes billions of GIF searches monthly, showcasing its significant user engagement and market penetration.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
San Francisco, United States
Employees
64
Open positions
None listed
Dealroom signal
76.9/100
Industry
Media, Telecom
Sub-industry
Content production
Sector
Consumer Services, Messaging, Image Recognition, Search Engine, Video
Technology
Recognition Technology
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Mar 2018 — — Alphabet | Google ↗
SERIES B✓Equity / VC Sep 2017 $17M $68M Tenaya Capital · Redpoint · OCA Ventures · Cowboy Ventures —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Tenor website traffic

Latest recorded traffic for Tenor is 33M monthly website visits, down 5.7% over the last three months. Tenor's team grew 60% over the past year.

Latest monthly visits33M 3-month web change-5.7% 1-year team growth+60%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A3 investors entered at this stage

Other known investors2 additional known investors

Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇮🇳 India30.8%
🇫🇷 France15.4%
🇺🇸 United States15.4%
🇵🇭 Philippines7.7%
🇹🇳 Tunisia7.7%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tenor on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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