Techtouch

The core of Techtouch's business is its no-code platform that overlays on existing web-based systems, such as Salesforce or SAP, to provide real-time, on-screen guidance and navigation. This service addresses the challenge of user adoption for new and complex software, a common hurdle in corporate digital transformation initiatives. By guiding employees through tasks, the platform aims to reduce the need for extensive training and support, thereby decreasing operational stress and improving the return on investment for enterprise software. The business model is centered on B2B sales of its DAP, generating revenue through subscriptions.

Techtouch targets three main client sectors: large enterprises, public ministries and municipalities, and other SaaS companies. For large firms, the platform ensures that complex systems for digital transformation are used as intended. For the public sector, it helps bridge the digital divide by making government systems more accessible to all users. For fellow SaaS providers, Techtouch offers a solution to improve their own customer onboarding and product-led growth. The company holds the leading market share in the Japanese DAP market and surpassed 2 million active users in December 2022. Significant funding rounds, including a Series B in January 2023 that raised JPY 1.78 billion, have brought its total funding to over JPY 2.4 billion, fueling recruitment, marketing, and plans for global expansion, beginning with the Asian market.