TargetCast Networks

About TargetCast Networks

TargetCast Networks operated as a digital advertising company focused on the out-of-home television viewing market. Founded in 2005 and headquartered in San Ramon, California, the firm targeted advertisers looking to connect with audiences in public venues.

The company's core business revolved around creating and managing an IPTV public space network. This was enabled by its patented device, the TargetCaster, which delivered targeted advertising and promotional content to television screens in locations like restaurants. The platform allowed venue operators to display custom-designed marketing messages, promote specific products, and introduce new items directly to their customers on-site, effectively combining the broad appeal of television with the precision and adaptability of internet advertising.

TargetCast Networks' business model centered on providing a digital media platform for advertisers and a customizable messaging system for venue affiliates. The company secured significant venture capital to grow its operations, raising a total of $26.8 million over three funding rounds. Notable investors included Claremont Creek Ventures and Draper Fisher Jurvetson. The funding was allocated to expand the advertising network and build a dedicated sales team. A key milestone for the company was its 2009 acquisition of Ripple TV, another entity in the communications and networking space. TargetCast Networks was ultimately acquired by Mesmerize on September 1, 2011, marking its exit.