Tarci (Formerly Leadgence)

About Tarci (Formerly Leadgence)

Tarci, formerly known as Leadgence, operates a continuous intelligence engine focused on the Small and Medium-Sized Business (SMB) market. Founded in 2019 by Leetal Gruper and Sergey Bahchissaraitsev, the company is headquartered in New York City with roots in Tel Aviv, Israel. The founders established Tarci to address the significant challenge of acquiring accurate and timely data on the vast and fragmented SMB sector, a problem large enterprises have long struggled to solve. The firm rebranded from Leadgence to Tarci to better reflect the full scope of its capabilities beyond simple lead generation, drawing inspiration from the Tarsier primate, known for its excellent vision, to signify how its platform helps clients see through market noise.

Tarci's core business revolves around its proprietary AI-powered platform that continuously collects, analyzes, and translates billions of signals from diverse online sources into actionable, dynamic insights about SMBs. This service is designed for large enterprises, including Fortune 200 companies, that sell to small and mid-size businesses. Its client base spans sectors such as financial services, insurance, telecommunications, retail, and foodservice. The business model is centered on providing this dynamic SMB data to help clients increase sales performance, reduce customer churn, and mitigate underwriting risks. By offering data that is refreshed weekly, Tarci enables its clients to identify prospects with real-time needs, often before they formally enter a buying cycle.

The platform offers a detailed, holistic view of SMBs, covering companies with 1 to 500 employees. Its technology uses advanced data science, AI, and machine learning to process and unify scattered data points, providing clients with firmographics and actionable signals through a single platform. This allows for precise customer segmentation and the identification of timely opportunities, such as which businesses are growing, in need of new financial services, or pose a credit risk. The company reports that its solution has helped clients achieve significant improvements in key metrics, including a 2x increase in sales conversions and a 15% reduction in customer acquisition costs. A significant milestone was securing $17 million in a Series A funding round in September 2022, led by Sound Ventures and with participation from Liberty Mutual Strategic Ventures and Global Founders Capital.