Power Law company profile

Tapjoy

Marketing · San Francisco, United States · Founded 2007

Tapjoy, founded in 2007 and headquartered in San Francisco, is a global leader in mobile advertising and app monetization. The company collaborates with brand advertisers to connect them with their ideal mobile audience via rewarded video ads and offerwalls. Additionally, Tapjoy partners with publishers to help them acquire new users and monetize their mobile apps effectively. Tapjoy's SDK is integrated into over 30,000 mobile apps, reaching more than 800 million active users each month. The company operates in a highly competitive market, serving a diverse range of clients from brand advertisers to mobile app publishers. Tapjoy generates revenue through its advertising services, which include rewarded video ads and offerwalls, providing a dual benefit of user engagement and monetization for app developers. With offices in major cities worldwide, including Los Angeles, Santa Barbara, Chicago, Boston, New York, London, Seoul, Tokyo, and Beijing, Tapjoy maintains a strong global presence. Keywords: mobile advertising, app monetization, rewarded video ads, offerwalls, user acquisition, SDK, global reach, brand advertisers, publishers, mobile apps.

Valuation

$100–500M

Latest valuation · 2021

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Headcount

<100

Current team size

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Total funding● Pre-IPO

$50–100M

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Investors

4 investors on Tapjoy's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Global Brain Corporation

Series A 2 investors entered at this stage

North Bridge Venture Partners

D.E. Shaw Group

Series B+ 1 investor entered at this stage

JP Morgan

Global footprint

Where Tapjoy has talent and traffic

Workforce by country

10 countries with
team presence

🇺🇸 United States47.6%

🇨🇳 China16.7%

🇰🇷 South Korea16.7%

🇬🇧 United Kingdom4.8%

🇮🇳 India2.4%

Top 5 of 10 shown

Talent graph

The shape of Tapjoy's talent

Dealroom maps Tapjoy's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

124 team members profilednamed & role-tagged by Dealroom

58 employeestotal headcount

5 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Tapjoy

An AI-synthesized read of the highest-engagement posts about Tapjoy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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