T
Tapjoy
Marketing · San Francisco, United States · Founded 2007
Mobile app monetization and marketing platform MoreLess
Tapjoy, founded in 2007 and headquartered in San Francisco, is a global leader in mobile advertising and app monetization. The company collaborates with brand advertisers to connect them with their ideal mobile audience via rewarded video ads and offerwalls. Additionally, Tapjoy partners with publishers to help them acquire new users and monetize their mobile apps effectively. Tapjoy's SDK is integrated into over 30,000 mobile apps, reaching more than 800 million active users each month. The company operates in a highly competitive market, serving a diverse range of clients from brand advertisers to mobile app publishers. Tapjoy generates revenue through its advertising services, which include rewarded video ads and offerwalls, providing a dual benefit of user engagement and monetization for app developers. With offices in major cities worldwide, including Los Angeles, Santa Barbara, Chicago, Boston, New York, London, Seoul, Tokyo, and Beijing, Tapjoy maintains a strong global presence.
Keywords: mobile advertising, app monetization, rewarded video ads, offerwalls, user acquisition, SDK, global reach, brand advertisers, publishers, mobile apps.
Company overview
Tapjoy company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2007
- Headquarters
- San Francisco, United States
- Employees
- 58
- Open positions
- None listed
- Dealroom signal
- 63.0
- Investment activity
- 3 companies · latest Feb 2021
- Capital deployed
- $4M
- Preferred round
- ACQUISITION
Valuation & funding
Tapjoy funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $400M | $400M | ironSource | — |
| SERIES EOther financing | Jan 2016 | $15M | $60M | Undisclosed | — |
| SEEDOther financing | Aug 2014 | $0 | — | Global Brain Corporation | — |
| SERIES DOther financing | Jul 2011 | $30M | $120M | JP Morgan | — |
| SERIES COther financing | Jan 2011 | $21M | $84M | D.E. Shaw Group · North Bridge Venture Partners | — |
| SERIES BOther financing | Feb 2009 | North Bridge Venture Partners · D.E. Shaw Group | — | ||
| SERIES AOther financing | Jun 2007 | North Bridge Venture Partners | — |
Growth signals
Tapjoy website traffic
Latest recorded traffic for Tapjoy is 1.2K monthly website visits, down 84% over the last three months. Tapjoy's team declined 73.9% over the past year.
Comparisons
Tapjoy compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Tapjoy investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
VersusSan Francisco, United StatesVersusGames leverages proprietary AI to gamify content, enhancing fandom enjoyment and rewards while increasing engagement
$100Mvaluation
TapdaqLondon, United KingdomCommunity-based advertising network for mobile apps
$26Mvaluation
5RocksSeoul, South KoreaBusiness intelligence and data analysis for mobile game developers
$8.7Mvaluation
Talent graph
Tapjoy's talent
Source: Dealroom Talent Intelligence.
Investors
5 investors on Tapjoy's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Tapjoy has talent and traffic
team presence
In the news
Latest news about Tapjoy
Recent press, funding announcements, and product moves mentioning Tapjoy — open to read from the original sources.
Market sentiment
What the market is saying about Tapjoy
An AI-synthesized read of the highest-engagement posts about Tapjoy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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