T
Tapjoy
Mobile app monetization and marketing platform
About Tapjoy
Tapjoy, founded in 2007 and headquartered in San Francisco, is a global leader in mobile advertising and app monetization. The company collaborates with brand advertisers to connect them with their ideal mobile audience via rewarded video ads and offerwalls. Additionally, Tapjoy partners with publishers to help them acquire new users and monetize their mobile apps effectively. Tapjoy's SDK is integrated into over 30,000 mobile apps, reaching more than 800 million active users each month. The company operates in a highly competitive market, serving a diverse range of clients from brand advertisers to mobile app publishers. Tapjoy generates revenue through its advertising services, which include rewarded video ads and offerwalls, providing a dual benefit of user engagement and monetization for app developers. With offices in major cities worldwide, including Los Angeles, Santa Barbara, Chicago, Boston, New York, London, Seoul, Tokyo, and Beijing, Tapjoy maintains a strong global presence.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- San Francisco, United States
- Employees
- 58
- Open positions
- None listed
- Dealroom signal
- 63.0/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing, Analytics, Predictive Analytics, Hard Tech, DT and LS, Monetization
- Technology
- Big Data, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Feb 2021
- Capital deployed
- $4M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2021 | $400M | $400M | ironSource | — |
| SERIES EOther financing | Jan 2016 | $15M | $60M | Undisclosed | — |
Growth signals
Latest recorded traffic for Tapjoy is 1.2K monthly website visits, down 84% over the last three months. Tapjoy's team declined 73.9% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
VersusSan Francisco, United StatesVersusGames leverages proprietary AI to gamify content, enhancing fandom enjoyment and rewards while increasing engagement
$100Mvaluation
TapdaqLondon, United KingdomCommunity-based advertising network for mobile apps
$26Mvaluation
5RocksSeoul, South KoreaBusiness intelligence and data analysis for mobile game developers
$8.7Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Global Brain Corporation
Series A2 investors entered at this stage
North Bridge Venture Partners
D.E. Shaw Group
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
ironSource
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tapjoy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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