TANP

About TANP

TANP Inc., formerly known as Gracia, operates a specialized e-commerce platform in Japan focused on the gift-giving market. The company was founded on June 1, 2017, by Hiroyasu Saito and Takumi Hayashi, who were students at the University of Tokyo at the time. Saito, the CEO, spent his childhood in the U.S. and developed an interest in business during college, starting a tutoring service before his experience in marketing at Candle Inc. led to the creation of TANP. Hayashi, the CTO, began programming in college and built the current TANP platform from scratch after gaining experience at several tech companies.

The company's core business is the online marketplace "TANP," which derives its name from the Japanese slang for "birthday present" ("tanjoubi present"). This platform serves consumers looking for a wide range of gifts, including cosmetics, interior goods, accessories, and food items. Revenue is generated through the sale of these products. A key differentiator for TANP is its vertically integrated logistics system; the company manages everything from product procurement and order processing to wrapping and shipping from its own warehouse. This in-house control allows for a high degree of personalization and service quality.

The TANP platform offers a detailed and user-centric service. Customers can choose from over 25,000 items and benefit from numerous customization options that are often complex for standard e-commerce operations. These include personalized name engraving using laser printing, embroidery, the inclusion of bouquets or balloons with the gift, and original gift wrapping. The platform's ability to handle these detailed requests and offer services like same-day shipping provides a significant advantage in the online gift market. The company also operates a B2B service, "TANP for Business," extending its gift-giving solutions to corporate clients. The company has successfully raised significant funding, including a notable capital increase of approximately 1.1 billion yen in July 2020, to fuel its growth.