Tannico

About Tannico

Tannico S.p.A. operates as a specialized e-commerce platform focused on the online retail of wine and spirits. Founded in 2012 by Marco Magnocavallo, the company has established a significant presence in the digital beverage market, targeting both individual consumers and corporate clients within the Ho.Re.Ca (Hotels, Restaurants, and Catering) sector. The business model is centered on direct-to-consumer sales, generating revenue by selling a curated selection of wines and spirits through its online portal. This model also incorporates a B2B segment, supplying products to professional clients.

The platform's core offering is its extensive catalog, which features over 15,000 labels from approximately 2,500 wineries. This vast selection ranges from well-known brands to niche producers, providing consumers with a broad spectrum of choices. Tannico's value proposition is enhanced by its logistics and delivery services. The company manages its own specialized, temperature-controlled warehouse, ensuring wine is stored under optimal conditions. It provides same-day delivery in Milan and offers 24/48-hour delivery across Italy, along with international shipping to over 20 countries. This logistical capability represents a key operational strength.

A significant milestone in the company's history occurred in 2020 when Campari Group acquired a 49% stake in Tannico for €23.4 million, signaling a strong valuation and strategic interest from a major industry player. This partnership was later expanded in July 2021 when Moët Hennessy, the wine and spirits division of LVMH, joined Campari Group in a joint venture to invest further in the platform. This collaboration aimed to build a premium pan-European e-commerce player in the wine and spirits category. The founders' vision was to simplify the wine purchasing process, making a wide variety of quality wines accessible to a broader audience through a user-friendly digital interface. Marco Magnocavallo, with his previous experience in digital ventures, identified the opportunity to modernize the traditionally fragmented wine retail market in Italy.