TandemSeven

About TandemSeven

TandemSeven operated as a digital experience and innovation consultancy, primarily serving Fortune 500 and Fortune 1000 companies. Founded in 2001, the Boston-headquartered firm specialized in combining user research, design thinking, and user experience (UX) engineering to reimagine and construct digital solutions for both B2B and B2C clients. The company’s business model was centered on providing consulting services and proprietary software to enhance customer and employee digital journeys from the front to the back office.

The consultancy was known for its expertise in customer journey mapping, a capability that became a key asset. TandemSeven developed a cloud-based journey mapping software, UX360, which provided templates and tools to create, customize, and measure the effectiveness of customer experiences by integrating analytics and lifecycle management tools. This allowed clients to gain a holistic view of customer interactions and connect them to underlying operational processes. The firm's approach involved multidisciplinary teams of consultants, designers, and technologists who used qualitative and quantitative data to inform their strategies.

A significant milestone in TandemSeven's history was its acquisition by Genpact, a global professional services firm, in September 2017 for an undisclosed amount. This acquisition was a strategic move by Genpact to bolster its own digital transformation and design thinking capabilities, integrating TandemSeven’s human-centered design expertise with its process and domain knowledge. Following the acquisition, TandemSeven's patented Cora Journey360 software was integrated into Genpact's AI-based platform, Genpact Cora, to enhance its customer experience features. In 2019, Genpact acquired Rightpoint, another digital consultancy, and consolidated its TandemSeven experience business into the Rightpoint brand, effectively absorbing TandemSeven's operations and personnel.