Takumi

About Takumi

Founded in 2015 by Mats Stigzelius, Jökull Sólberg, and Guðmundur Eggertsson, Takumi operates as a global influencer and creator marketing platform. Stigzelius, with a background in marketing, and his partner Sólberg identified an opportunity in leveraging micro-influencers who demonstrated strong engagement and loyalty with their smaller followings. The company was established to address the challenge of managing a large number of these smaller creators at scale to achieve a macro-level reach.

Takumi functions as a fully managed service, combining a data-driven performance marketing platform with deep expertise in the creator economy. The firm's business model is centered on a fee-per-service structure, where pricing is determined by the specific needs and budget of each campaign, rather than a monthly subscription. This involves managing the entire campaign process for brands, from defining objectives and themes to identifying and vetting suitable creators. The company handles content curation, post scheduling, creator payments, and data compilation, allowing brands to be hands-off while awaiting results.

The platform serves a wide range of clients, from global giants like L'Oréal, Sony Music, and Procter & Gamble to smaller brands, connecting them with a vetted network of creators. Takumi distinguishes itself by rigorously vetting its influencers, requiring a minimum of 1,000 followers and verifying that their audience is composed of real, active people. A key benefit for brands is that they retain ownership of all content generated during a campaign, effectively building a library of user-generated stock photos for future marketing efforts.

Headquartered in London, Takumi has expanded its presence with offices in New York, Berlin, and a development office in Reykjavik. The company has demonstrated consistent growth, securing $4 million in a Series A funding round in 2017 and another $4 million in a Series B round in 2018 to fuel international expansion. In 2021, Takumi acquired Unieed, a content and strategic media-buying agency, to enhance its paid media offerings and further solidify its U.S. market presence.