Taiv

About Taiv

Taiv is a Canadian advertising technology company founded in 2018 by Noah Palansky (CEO), Jordan Davis (CTO), and Avi Stoller (CBO). The idea originated from a conversation in a bar while watching a hockey game, where they noted the irrelevance of commercials for the venue's patrons. The company provides a hardware and software solution that uses artificial intelligence and computer vision to analyze live television feeds in commercial establishments like bars, restaurants, and retail stores.

Taiv's proprietary technology automatically detects commercial breaks and replaces them with contextually relevant content. This can include venue-specific promotions, digital signage, trivia games, or targeted ads from national brands like Pepsi, BMW, and Budweiser. The system is designed to turn a venue's existing televisions from a cost center into a revenue-generating asset. The service is free for businesses, which receive a share of the advertising revenue generated by the platform.

Headquartered in Winnipeg, Taiv launched its product in the southern United States in 2021 and has since expanded to over 2,000 locations across more than 14 cities. The company has secured significant funding, including a $10.5 million Series A round in 2025, to fuel its expansion across North America. Taiv participated in the Y Combinator accelerator program and has grown to over 50 employees. In early 2025, Taiv made its first acquisition, an acquihire of the team and assets of Local Reach, a similar Canadian startup.