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Tagup

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Rewriting the Rules of Asset Management | Tagup Inc

New York City, United StatesFounded 2015Fintech
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Tagup and the history behind them.

About Tagup

Tagup Inc. operates as a defense technology company that leverages artificial intelligence to enhance military and industrial logistics. Founded in 2017 by former MIT classmates Jon Garrity and Dr. Will Vega-Brown, the company was born from the realization that existing AI struggled with high-stakes decisions in low-data environments. Their shared vision was to merge limited data with expert knowledge, making complex, real-world problems solvable through reinforcement learning. Garrity's background in industrial asset management at General Electric and his MBA from Harvard complement Dr. Vega-Brown's PhD in mechanical engineering and deep research in artificial intelligence at MIT.

The firm's core offering is the Manifest optimization platform, a software-as-a-service (SaaS) solution designed to predict, plan, and execute supply and maintenance operations with high precision. This platform ingests and unifies diverse data types—including sensor data, maintenance logs, and metadata—to create a comprehensive record for each asset. By applying proprietary machine learning algorithms, Manifest can estimate an asset's remaining useful life and predict potential failures, allowing for proactive maintenance and optimized lifecycle planning. This capability is crucial for its primary clients in the defense sector, such as the U.S. Marine Corps, where logistical superiority and equipment readiness are paramount. The platform has also been successfully deployed in the private sector for industrial applications, including energy, water, and HVAC system optimization.

Tagup's business model is B2B, providing its AI-driven software to large equipment operators and manufacturers, helping them reduce operating costs, minimize unplanned downtime, and improve safety. The company's initial market entry focused on large industrial companies in the energy sector before expanding significantly into defense logistics. Headquartered in Boston, Massachusetts, Tagup has secured over $10 million in equity financing and has received federal contracts under the Small Business Innovation Research (SBIR) program to further develop its mission-driven logistics optimization solutions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
New York City, United States
Employees
46
Open positions
None listed
Dealroom signal
83.9/100
Industry
Fintech
Sector
Fintech, Asset Management, Spinout

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jun 2025 $15M $59M Undisclosed ↗
GRANT✓Other financing Jul 2017 $190K — Greentown Labs · NYSERDA · Urban Future Lab —
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Growth signals

Tagup website traffic

Latest recorded traffic for Tagup is 2.8K monthly website visits, up 7.7% over the last three months. Tagup's team grew 31.4% over the past year.

Latest monthly visits2.8K 3-month web change+7.7% 1-year team growth+31.4%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Urban Future Lab
  • Greentown Labs
  • NYSERDA

Other known investors4 additional known investors

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Tagup on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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