Tag Networks

About Tag Networks

Tag Networks, founded in 2003 by Rob Craig and Sangita Verma, operated a games-on-demand television network. The company, formerly known as TVHead, provided a platform that delivered a wide variety of casual games directly to television audiences through cable, IPTV, and satellite providers. The game library included genres such as puzzles, cards, word games, trivia, action, arcade, and sports, featuring well-known brands like 'Tetris' and 'Bejeweled 2'.

The platform's business model focused on enabling television operators to generate revenue from the large market of gaming households that subscribed to digital pay-TV services. Tag Networks' technology was designed to integrate into existing digital cable and IPTV infrastructures, allowing for scalability. In January 2010, the company reported that its games-on-demand channel on Oceanic Time Warner Cable averaged 116.5 minutes of daily viewing per household in 2009, surpassing many traditional linear channels.

In July 2008, Tag Networks secured $8 million in a Series A funding round from Western Technology Investment. The company was ultimately acquired by ActiveVideo Networks in May 2010, in a move to integrate Tag's gaming platform into ActiveVideo's CloudTV interactive streaming service. Following the acquisition, the Tag Networks team was relocated to ActiveVideo's headquarters.