T
Tab Tale
Delivers industry-leading Hyper Casual games, famously adored Lifestyle games and Causal IP games with top-tier global brands
About Tab Tale
Crazy Labs, previously known as TabTale, is a prominent player in the mobile gaming industry, specializing in casual and hyper-casual games. Founded in 2010, the company has grown to become one of the top 10 publishers in the Free-to-Play (F2P) mobile games market. The company operates globally, with headquarters in Israel and additional offices in China, Macedonia, Bulgaria, and Germany.
Crazy Labs focuses on creating and publishing engaging mobile games that are easy to play but hard to master. Their portfolio includes a variety of game genres, such as lifestyle games, casual games, and hyper-casual games. Hyper-casual games are simple, easy-to-play games that can be played in short bursts, making them highly addictive and popular among a broad audience.
The company serves a diverse range of clients, including major entertainment brands like Sony and Nickelodeon. For instance, Crazy Labs has developed official mobile games for popular franchises like Jumanji and Nickelodeon star JoJo Siwa. These partnerships allow Crazy Labs to leverage well-known intellectual properties (IPs) to attract a larger audience.
Crazy Labs operates in the highly competitive mobile gaming market, which is characterized by rapid changes and evolving consumer preferences. The company's business model is primarily based on the F2P model, where games are free to download and play, but revenue is generated through in-app purchases and advertisements. This model allows Crazy Labs to reach a wide audience while monetizing through optional purchases and ad views.
The company's vision is to remain a leader and innovator in the mobile casual games sector. They achieve this by continuously exploring new game genres and territories, ensuring they stay ahead of market trends. Their dynamic team of experts is dedicated to maintaining high standards and delivering top-quality games.
In summary, Crazy Labs is a global leader in the mobile gaming industry, known for its innovative and engaging casual and hyper-casual games. Their strategic partnerships and effective F2P business model have positioned them as a top publisher in the market.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 267
- Open positions
- None listed
- Dealroom signal
- 75.6/100
- Industry
- Gaming, Education
- Sub-industry
- Mobile Gaming
- Sector
- Edtech, Serious Games, Publishing, Developer Tools, Children, Immersive Technologies, Hard Tech
- Technology
- Virtual Reality
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2013 | $12M | $48M | Magma Venture Partners · Qualcomm Ventures · Vintage Investment Partners | — |
| SERIES A✓Equity / VC | Mar 2013 | $1.5M | $6M | Magma Venture Partners | — |
Growth signals
Latest recorded traffic for Tab Tale is 1.8K monthly website visits, down 48.6% over the last three months. Tab Tale's team grew 1.9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Magma Venture Partners
Qualcomm Ventures
Vintage Investment Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Tab Tale on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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