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Onda

Travel · Seoul, South Korea · Founded 2016

Onda operates as a technology and services provider for the short-term rental market, focusing on professionalizing and streamlining operations for property managers. The company was established in 2021 through the merger of two Italian startups, CleanBnB and Wonderful Italy, both significant players in the vacation rental management space. This strategic combination aimed to consolidate their expertise and create a more comprehensive offering for the rapidly growing short-term rental industry in Italy and Europe. The business serves property managers and owners of vacation homes, offering them a suite of tools and services to manage their listings, bookings, and guest experiences more efficiently. The core of Onda's offering is a platform that integrates various aspects of short-term rental management. This includes a channel manager that synchronizes listings across multiple online travel agencies (OTAs) like Airbnb and Booking.com, a property management system (PMS) for handling reservations and operations, and payment processing solutions. A key feature is its 'virtual front desk,' which centralizes communication and automates many of the routine tasks associated with guest management. By providing a unified dashboard, Onda enables property managers to optimize pricing, increase occupancy rates, and reduce the administrative burden. The company's revenue model is primarily based on a commission fee charged on the bookings processed through its platform, aligning its success with that of its clients. The founding entities brought distinct strengths to the merger. CleanBnB, a publicly listed company, had a strong focus on cleaning and operational services, while Wonderful Italy specialized in providing authentic travel experiences in less-trafficked Italian destinations. This blend of operational excellence and curated travel experiences underpins Onda's value proposition. The company targets the fragmented market of independent property managers who are looking to scale their businesses without investing heavily in proprietary technology. By consolidating management tasks, Onda allows them to compete more effectively with larger hospitality brands, ultimately enhancing the quality and consistency of the guest experience across its portfolio of properties. Keywords: short-term rentals, property management software, vacation rentals, channel manager, hospitality technology, property managers, booking management, guest experience, Italian market, travel tech