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Onda

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Providing a direct booking engine, property management system (PMS), content management system (CMS) and GDS for all kinds of accommodations including hotels, guesthouses, B&B, and even local-specific…

Seoul, South KoreaFounded 2016Travel
Valuation $50–100M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Onda and the history behind them.

About Onda

Onda operates as a technology and services provider for the short-term rental market, focusing on professionalizing and streamlining operations for property managers. The company was established in 2021 through the merger of two Italian startups, CleanBnB and Wonderful Italy, both significant players in the vacation rental management space. This strategic combination aimed to consolidate their expertise and create a more comprehensive offering for the rapidly growing short-term rental industry in Italy and Europe. The business serves property managers and owners of vacation homes, offering them a suite of tools and services to manage their listings, bookings, and guest experiences more efficiently.

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The core of Onda's offering is a platform that integrates various aspects of short-term rental management. This includes a channel manager that synchronizes listings across multiple online travel agencies (OTAs) like Airbnb and Booking.com, a property management system (PMS) for handling reservations and operations, and payment processing solutions. A key feature is its 'virtual front desk,' which centralizes communication and automates many of the routine tasks associated with guest management. By providing a unified dashboard, Onda enables property managers to optimize pricing, increase occupancy rates, and reduce the administrative burden. The company's revenue model is primarily based on a commission fee charged on the bookings processed through its platform, aligning its success with that of its clients.

The founding entities brought distinct strengths to the merger. CleanBnB, a publicly listed company, had a strong focus on cleaning and operational services, while Wonderful Italy specialized in providing authentic travel experiences in less-trafficked Italian destinations. This blend of operational excellence and curated travel experiences underpins Onda's value proposition. The company targets the fragmented market of independent property managers who are looking to scale their businesses without investing heavily in proprietary technology. By consolidating management tasks, Onda allows them to compete more effectively with larger hospitality brands, ultimately enhancing the quality and consistency of the guest experience across its portfolio of properties. Keywords: short-term rentals, property management software, vacation rentals, channel manager, hospitality technology, property managers, booking management, guest experience, Italian market, travel tech

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Seoul, South Korea
Sector
Travel
Power Law
Colt$25–100M revenue

Investors

27 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A16 investors entered at this stage

  • Yanolja
  • ES Investor
  • KB Investment
  • Bass Investment
  • Kakao Ventures
  • G.N. Tech Venture
  • Korea Investment Partners
  • Capstone Partners
  • Nau IB Capital
  • TS investment
  • Industrial Bank of Korea
  • Breeze Investment
  • K Bridge Investment
  • Square Ventures
  • Gowid
  • Vision Equity Partners

Series B and later11 investors entered at this stage

  • Square Ventures
  • Breeze Investment
  • Korea Investment Partners
  • Gowid
  • Nau IB Capital
  • TS investment
  • K Bridge Investment
  • Capstone Partners
  • G.N. Tech Venture
  • Industrial Bank of Korea
  • Vision Equity Partners
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇰🇷 South Korea88.5%
🇲🇦 Morocco3.9%
🇧🇷 Brazil3.9%
🇹🇭 Thailand3.9%
4 countries shown
Web traffic by country
210K monthly visits
across markets
🏳️ Korea94.7%
🏳️ Republic of2.5%
🇺🇸 United States0.8%
🇮🇳 India0.7%
🇨🇦 Canada0.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Onda on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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