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System1

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Pre-targeting platform for identifying consumer intent

Toronto, CanadaFounded 2013AI
Valuation $270M Market cap · Aug/2026
Revenue $266M Latest reported FY
EBITDA $26M Latest reported FY

At a glance

Status
Listed
Founded
2013
Headquarters
Toronto, Canada
Listing
IPO 2020
Sector
AI
Power Law
Thoroughbred$100M+ revenue

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Court Square Capital Partners

Talent

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Employees mapped 307 incl. 12 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇺🇸 United States81.8%
🇨🇦 Canada13.4%
🇧🇷 Brazil0.5%
🇧🇩 Bangladesh0.5%
🇮🇱 Israel0.5%
Top 5 of 12 shown
Web traffic by country
45K monthly visits
across markets
🇺🇸 United States47.1%
🇮🇳 India16.9%
🇦🇺 Australia6%
🇬🇧 United Kingdom4.9%
🇻🇳 Vietnam2.7%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where System1 was the backer or acquirer, 2016–2022. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across System1's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        System1's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about System1 on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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