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Power Law company profile

System1

AI · Toronto, Canada · Founded 2013 Thoroughbred

Pre-targeting platform for identifying consumer intent

Valuation
$100–500M
Latest valuation · May/2026
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Revenue
$100–500M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

1 investor on System1's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 1 investor entered at this stage
Court Square Capital Partners

Global footprint

Where System1 has talent and traffic

AI talent share
3.7% of workforce is AI talent
(12 of 322 staff)
Core AI41.24%
Other AI82.48%
Non-AI workforce31096.27%
Workforce by country
12 countries with
team presence
🇺🇸 United States81.8%
🇨🇦 Canada13.4%
🇧🇷 Brazil0.5%
🇧🇩 Bangladesh0.5%
🇮🇱 Israel0.5%
Top 5 of 12 shown
Web traffic by country
43K monthly visits
across markets
🇺🇸 United States40.5%
🇦🇺 Australia11.6%
🇮🇳 India7.7%
🇬🇧 United Kingdom5.8%
🇨🇦 Canada5.8%
Top 5 markets shown

Capital deployed

System1's 4 investments and acquisitions.

Every disclosed deal where System1 appeared as a backer or acquirer, 2016–2022. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across System1's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        System1's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about System1

        An AI-synthesized read of the highest-engagement posts about System1 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See System1 on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.