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System1 Group

Marketing · Shoreham-by-Sea, United Kingdom · Founded 1999 · IPO 2006

Providing marketing and brand consultancy with proprietary market research MoreLess

System1 Research produces and predicts marketing which leads to profitable growth. Our behavioural science inspired methods saw us named ‘Most Innovative Company’ by GreenBook six years in a row. We've now launched System1 Test Your Ad, a subscription service which marries effectiveness and media spend data on every US and UK TV ad in over 100 categories. It lets you benchmark your marketing and end wasted budget.

Valuation $40M
Revenue $50M
EBITDA $8.9M
Total funding $0–10M

Talent graph

System1 Group's talent

Book a demo to see the people
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on System1 Group's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Unilever Ventures
Series B+ 1 investor entered at this stage
Brave Bison

Global footprint

Where System1 Group has talent and traffic

Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom52.3%
🇺🇸 United States22.4%
🇧🇷 Brazil15.5%
🇩🇪 Germany2.9%
🇫🇷 France2.3%
Top 5 of 10 shown
Web traffic by country
98K monthly visits
across markets
🇺🇸 United States38.5%
🇬🇧 United Kingdom24.2%
🇮🇳 India3.4%
🇦🇺 Australia2.6%
🇸🇪 Sweden2%
Top 5 markets shown

Market sentiment

What the market is saying about System1 Group

An AI-synthesized read of the highest-engagement posts about System1 Group on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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