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System1 Group

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Providing marketing and brand consultancy with proprietary market research

Shoreham-by-Sea, United KingdomFounded 1999Marketing
Valuation $57M Market cap · 2026
Revenue $50M Latest reported FY
EBITDA $8.9M Latest reported FY

About System1 Group

System1 Research produces and predicts marketing which leads to profitable growth. Our behavioural science inspired methods saw us named ‘Most Innovative Company’ by GreenBook six years in a row. We've now launched System1 Test Your Ad, a subscription service which marries effectiveness and media spend data on every US and UK TV ad in over 100 categories. It lets you benchmark your marketing and end wasted budget.

Source: Dealroom company data

At a glance

Status
Listed
Founded
1999
Headquarters
Shoreham-by-Sea, United Kingdom
Listing
IPO 2006
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Unilever Ventures

Series B and later1 investor entered at this stage

  • Brave Bison
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom52.3%
🇺🇸 United States22.4%
🇧🇷 Brazil15.5%
🇩🇪 Germany2.9%
🇫🇷 France2.3%
Top 5 of 10 shown
Web traffic by country
98K monthly visits
across markets
🇺🇸 United States38.5%
🇬🇧 United Kingdom24.2%
🇮🇳 India3.4%
🇦🇺 Australia2.6%
🇸🇪 Sweden2%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about System1 Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.