Synup

About Synup

Founded in 2013 by Ashwin Ramesh, Karthik Krishnamoorthy, and Mohan Gopalakrishnan, Synup provides a SaaS-based platform focused on local marketing and reputation management. The idea for the company originated from challenges CEO Ashwin Ramesh experienced while running a previous online marketing consulting firm, where he identified the need for an automated, consistent way for businesses to manage their location data across numerous online platforms. Based in New York, the company secured a $500K seed round in August 2014, followed by a $6M Series A round in September 2017, with investors including Prime Venture Partners and Vertex Ventures.

Synup's business model is centered on a subscription-based service that offers tiered pricing plans for its local and social media management tools. The platform targets a diverse client base, including small-to-mid-sized businesses, multi-location enterprises like retail chains and franchises, and marketing agencies that require white-label solutions to manage their clients' online presence. The company primarily serves markets in North America but has expanded with freemium versions in India, Australia, and New Zealand.

The company's platform integrates three core functionalities: local listings management, reputation management, and social media management, all accessible through a single dashboard. The listings management feature ensures business information is synchronized and accurate across more than 75 directories, including Google and Yelp, which is critical for local SEO performance. Its reputation management tool aggregates customer reviews from various sites, allowing businesses to monitor feedback and respond efficiently. The platform also includes analytics to track metrics like online visibility, customer engagement, and search rankings. For social media, Synup provides AI-powered content creation, post-scheduling, and shareable analytics dashboards to facilitate collaboration between agencies and their clients.