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SyncHR

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Cloud-based technology solutions that are able to streamline HR, benefits, payroll and reporting processes

Denver, United StatesFounded 2010Other B2B Software
Valuation $50–100M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SyncHR and the history behind them.

About SyncHR

SyncHR, established in 2010 and headquartered in Denver, Colorado, developed a cloud-native Human Capital Management (HCM) platform specifically for mid-sized enterprises. The company was acquired by PrimePay, a national payroll and HCM provider, in April 2021, a move that combined SyncHR's robust software with PrimePay's extensive service offerings. At the time of the acquisition, SyncHR's CEO, Pam Glick, transitioned to the role of Chief Marketing Officer at PrimePay. Following the merger, the integrated platform was officially rebranded as PrimePay in August 2023, unifying the product suites under a single name and identity.

The firm's business model is centered on providing a comprehensive, subscription-based HCM solution. This all-in-one platform integrates HR, payroll, and benefits administration into a single database, eliminating the need for manual data entry across different systems and ensuring real-time data accuracy. SyncHR targeted mid-market companies across various sectors including healthcare, manufacturing, technology, and retail. The core of its offering is a patented, position-based architecture that allows for a unified system of record for all employee data. This structure provides clients with deep visibility into their organization, enabling them to track budgets, staffing, and organizational changes over time.

The platform's key features include automated payroll processing with the ability to handle complex and retroactive calculations, benefits administration, time and attendance tracking, performance management, and robust reporting and analytics. A unique selling point was its non-linear payroll processing, which allowed for payroll to be run by date ranges rather than strictly sequential batches, offering greater flexibility. The system was designed to be highly configurable, supporting integrations with other critical business systems like accounting and ERP software. Since the acquisition, PrimePay has continued to build on SyncHR's technology, integrating its own payroll software in December 2022 to create a more flexible, unified HCM platform aimed at simplifying HR complexity for small and medium-sized businesses.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Denver, United States
Employees
16
Open positions
None listed
Dealroom signal
66.4/100
Industry
Jobs Recruitment, Enterprise Software
Sector
Other B2B Software, Human Resources, SaaS, Reporting, Administration, Payroll, Video, Platform, Automated Technology
Business model
SaaS
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
Other✓Other financing Oct 2018 $12M — Undisclosed —
SERIES B✓Equity / VC Jul 2017 $16M $64M EPIC Ventures · NEA · Peninsula Ventures · Grayhawk Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

SyncHR website traffic

Latest recorded traffic for SyncHR is 81K monthly website visits, up 15.7% over the last three months. SyncHR's team declined 15.8% over the past year.

Latest monthly visits81K 3-month web change+15.7% 1-year team growth-15.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A8 investors entered at this stage

Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States55.6%
🇧🇬 Bulgaria33.3%
🇮🇳 India11.1%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SyncHR on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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