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Symphony Commerce

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Symphony Commerce - Commerce as a Service

San Francisco, United StatesFounded 2011Marketing
Valuation $50–100M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Symphony Commerce and the history behind them.

About Symphony Commerce

Symphony Commerce was a San Francisco-based firm founded in 2011 by Harish Abbott and Henry Kim, which provided an enterprise-level, on-demand commerce infrastructure. The founders leveraged their experience from Amazon's fulfillment and ordering systems to build the company. Abbott, an alumnus of Stanford's Graduate School of Business with a background at Amazon, co-founded the venture to offer a comprehensive backend solution for brands. The company's core offering was a 'Commerce as a Service' (CaaS) cloud platform that managed the entire e-commerce lifecycle, including multi-channel storefronts, order and inventory management, and fulfillment orchestration.

The business model was designed to liberate brands from the complexities of managing their own e-commerce infrastructure, allowing them to concentrate on product design and brand development. Symphony Commerce provided an integrated solution encompassing the web store, backend logistics, and marketing services, operating on a pay-per-use basis. This end-to-end service catered to mid-sized and enterprise brands, particularly in the Fashion & Apparel, CPG, and Durables sectors. The platform's ability to handle both direct-to-consumer and business-to-business commerce on a single, enterprise-class system was a key feature.

The company secured significant financial backing, raising a total of $59.1 million across several funding rounds from prominent investors such as Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. A notable achievement was being named the Shop.org Digital Commerce Start-Up of the Year in 2015. In May 2018, Symphony Commerce was acquired by Quantum Retail Technology, an affiliate of the private enterprise software holding company ESW Capital. Following the acquisition, the company was integrated into Quantum's operations and is now considered defunct.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
San Francisco, United States
Employees
2
Open positions
None listed
Dealroom signal
60.9/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
Marketing, Wholesale, Verification, Shopping, Retail, On-Demand, Commerce, Platform
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Aug 2016 $16M $63M FirstMark —
SERIES B✓Equity / VC Sep 2014 $22M $86M FirstMark —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Symphony Commerce website traffic

Latest recorded traffic for Symphony Commerce is 7.9K monthly website visits, down 21% over the last three months. Symphony Commerce's team declined 33.3% over the past year.

Latest monthly visits7.9K 3-month web change-21% 1-year team growth-33.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Other known investors7 additional known investors

Team profiled 35 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Symphony Commerce on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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